CS 4001Mary Jean Harrold 1 Accommodating Your Audience.

Mary Jean Harrold 1CS 4001

Accommodating Your Audience


Meatrix: Does it create effective

Ethos? Knowledgeable about issue Fair Bridge built to audience

Pathos? Concrete language Specific examples and illustration Narratives Words, metaphors, and analogies with appropriate

connotations


Accommodating Your Audience

One-sided versus multi-sided arguments Understanding your audience Treating different views

Appealing to a supportive audience Appealing to a neutral or undecided audience Appealing to a resistant audience


One-sided versus Multisided Arguments

Types of arguments One-sided… Multisided…

Research suggests when to use each


Understanding Your Audience (1)

Book suggests placing audience on scale

May need to “invent” your audience

stronglysupportive

stronglyopposed



Try to assess what audience knows Audience for term paper?? Other examples of audiences for whom you may write???

Determine level of background to give Too little leads to?? Too much leads to??

Determine level of formality Use of “I” or “we” or another actor Use of active or passive voice

Understanding audience may take more time than researching topic!!



Understanding audience is problem for professional rhetoricians (e.g., politicians, advertising executives, researchers)

So people since the time of the Sophists have developed a variety of “tricks” to use for assessing and understanding the audience



Most of the time, you know the audience because you’re part of the audience If you’re part of the audience, what will you know

about them? Examples??

If not part of audience, don’t consider individuals, but consider an abstraction of the audience—what they know, what they expect, how they will react Examples??



Understand discourse conventions Flow of words for that interpretive community who

somehow set the rules How can you find out about discourse conventions? What are some examples of interpretive communities

and their discourse conventions?


Treating Different Views (1)

Appealing to a supportive audience What approach should you use? What are some examples?

Appealing to a neutral or undecided audience What approach should you use?



Appealing to a supportive audience What approach should you use? What are some examples?

Appealing to a neutral or undecided audience What approach should you use? Toulmin argument:

claim reason (grounds to support reason) warrant (backing to support warrant)



Rebutting evidence—how?



Appealing to a resistant audience Delayed thesis Rogerian


Discussion (in groups of 5)

What is the thesis of the Meatrix? What type of audience does it target? Explain? Suppose the audience is resistant, give an

outline of either a delayed-thesis or Rogerian argument for the same thesis

CS 4001Mary Jean Harrold 1 Accommodating Your Audience.

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