Management Development Seminar

From DigitalizationDigitalization to

Crowdsourcing or how technologies changed business models and

.. even the world

By Lukas Ritzel, April 23 2007

For 100‘s of

Years

But one day in 1995!

OverNight

by

Digitalization

InternetworkedMultimedialImmediate

Global

Remember the eMatrix

.comBut where do you get your knowledge from in

2006?

Remember Remember outsourcing?outsourcing?

Sending jobs to India and China.

OutsourcingOutsourcingTHE indicator of globalization

some 3-5 years back

Outsourcing = Outsourcing = Outdated?Outdated?

Forget it!

Forget it!

The new pool of cheap labor:

everyday people using their spare cycles to create content,

solve problems, even do corporate R & D

CrowdSourcingCrowdSourcing

Not only possible in the KnowledgeMarket

.. Check for businesses

The crowd is ready to work. So who’s hiring?

Companies in a wide array of industries create ways to use the

intelligence and creativity of distributed labor.

.comThreadless.com

This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year.

http://threadless.com/

.comZazzle.comThis site takes user designs and plasters them on mugs, shirts, and posters. If other Zazzlers like your work and order products with your design, you get a cut.

.comLego.comThe beloved toy company encourages its fanatical customers to design everything from robot operating systems to Lego sets.

.commarketocracy.comThis community of 60,000 online stock traders tracks the decisions of its top 100 portfolios to set the investment strategy for its mutual fund. Its index has outperformed the S&P 500 in 11 of the past 17 quarters.