Crowdfunding Best PracticesDAVE TINKER, CFRE

ACLABRENTWOOD LIBRARY2/26/16

2

“The beauty of crowdfunding is not money but support from like minded folks,

post-crowdfunding”

Marita Ann Enriquez

3

What we’ll go over

• Define Crowdfunding• Exercises• Examples – the good and the bad• Costs• How to Prepare• Videos and communication• Spotlights• Resources

4

Definition

• History• 2008-2009 Indiegogo and Kickstarter launched

• Platforms

5

Game Show Time!• Doing a search on Google for

“Crowdfunding” how many results come back?

• 28,400,000 (source: Google)

6

Game Show Time!• Amount raised by crowdfunding platforms

in 2013

• $5.1 Billion (source: HSBC)

7

Game Show Time!• How much was raised for potato salad on

Kickstarter?

• $55,492 (source: Kickstarter)

8

The Good• Local• National• International

9

The Bad• Local• National• International

10

Projects that Lend Themselves• Quick/Timely• Tangible

11

Costs• Costs of platforms• Bank Fees• Staff/consultant costs

12

What Needs to Be In Place• When you start…

13

14

Craft Your Story• Donor-centric – not about you

15

Be Smart• Specific• Measurable• Attainable• Relevant• Timely

16

Videos are Key• You raise 4 times as much when

campaigns are promoted by video (source: Mobilecause)• Pictures vs Video• Examples of good videos

17

Exercise• A Crowdfunding appeal• Work individually• Report back to group

18

Ongoing Communication• On platform• Demonstrate need• Demonstrate Use/Reporting

• Social Media, email• Traditional Media

19

How Not to Overuse It

20

Spotlight• Local Library Crowdfunding• Elroy?

21

Resources• Causevox e-book• http://resources.causevox.com/ebook/how-to-pl

an-a-nonprofit-crowfunding-campaign

• Beth Kanter – www.bethkanter.org • Professional Associations• Crowdfunding, Fundraising

• Best practices not written by crowdfunding sites

22

What we went over

• Define Crowdfunding • Exercises• Examples – the good and the bad• Costs• How to Prepare• Videos and communication• Spotlights• Resources

23

Questions?

24

Thank you!Dave Tinker, CFREVice President of AdvancementACHIEVA711 Bingham StreetPittsburgh, PA 15203412-995-5000 x436dtinker@achieva.info, @davethecfre

Images on slides from: CBS & Wikipedia