Building Killer Crowds:How to Build, Manage and Sustain a Workforce to Maximize Crowd ROI

James DiPaduajames@serv.ioNovember 2, 2011

What We’ll Talk About

Building Killer Crowds

Building Killer Crowds

How to Get an ROI

1. Create Clear Processes2. Create Forums of

Discussion

Building Killer Crowds

Create Clear Processes

1. Quality Control2. Avoiding Ambiguity

Making Clear Processes: Quality Control

Figure this out first• Reduce the Number of “Retries”

• Produce Scalable Quality

Making Clear Processes: Quality ControlWell-Understood

Methods• Compare Answers• Control Access• Peer Review

Making Clear Processes: Quality ControlStrictly Control

Access

Making Clear Processes: Quality Control

Peer Review

Making Clear Processes: Quality Control

What Are The Risks?Being Too Rigid

• May be process• May be expectations

Making Clear Processes: Quality ControlCase Study: Yolanda,

Yolanda

Making Clear Processes: Avoid Ambiguity

Declare War Against Ambiguity

Making Clear Processes: Avoid Ambiguity

Case Study: The Green Tent

Making Clear Processes: Avoid Ambiguity

The Green Tent

Making Clear Processes: Avoid Ambiguity

What would you choose?• Good• Fair• Poor

Building Killer Crowds

How to Get an ROI1. Create Clear Processes2. Create Forums of

Discussion

Create Forums for Discussion

So, what do we want to accomplish with our “forums” of discussion?

1. Open Discussions2. Scaled Knowledge Base3. Self-Managed Crowds

(Promised Land of Profitability)

Create Forums for Discussion

More than forums

• Scaled Conversations• Easy to Use• Champions

…but those too

Creating Forums of Discussion

Position the Crowd to Manage Itself

Building Killer Crowds

Numbers for Context1. 3 new crowd members per

day2. Attrition of 1.5/day3. Reduce attrition to 0.75/day4. 30%+ drop in acquisition

cost

Building Killer Crowds

Numbers for Context1. Crowd Size: 100,0002. Inquiries Per Day: 100 (.1%)3. Cost Per Day: $2504. Cost After Crowd Answers

90% of Inquiries: $25 (per day)

5. Savings Per Year: $82K+

CrowdConf 2011: Building Killer Crowds

James DiPaduaCompany: Servio

(www.serv.io)Email: james@serv.ioTwitter: @i_crowdsource Blog: jamesdipadua.comSlideShare: