BY:- BABASAB PATIL

4/10/2013 Babasabpatilfreepptmba.com

Creativity and

Innovation

WHAT IS Creativity

Creativity is a mental process involving the

generation of new ideas or concepts, or new

associations of the creative mind between

existing ideas or concepts.

An alternative conception of creativity is that it

is simply the act of making something new.

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Need of Creativity

Creativity can be used when confronted with a decision making problem.

People differ in their inherent creativity.

To over come from routine.

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What is innovation

• Innovation is about creating value and increasing efficiency, and therefore growing your business.

• "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way.”

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Thomas Edison

“I have not failed, I’ve just found 10,000 ways that won’t work”.

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How innovative are you?

• Remove three sticks to leave four

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Distinguishing between

creativity and innovation

• Creativity is typically used to refer to the act of producing new ideas, approaches or actions.

• Innovation is the process of both generating and applying such creative ideas in some specific context.

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Distinguishing between creativity and innovation

• In the context of an organization, therefore, the term

innovation is often used to refer to the entire process

by which an organization generates creative new ideas

and converts them into novel, useful and viable

commercial products, services, and business practices.

• While the term creativity is reserved to apply

specifically to the generation of novel ideas by

individuals or groups, as a necessary step within the

innovation process.

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Distinguishing between

creativity and innovation

• innovation "begins with creative ideas,„

• "...creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second.„

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Distinguishing between

creativity and innovation

Alternatively, there <is no real difference between these terms, as creativity is both novel and appropriate <,,(which implies successful application).

It seems that creativity is preferred in art contexts whereas innovation in business ones.

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Obstacles to Work

Creativity

ORGANIZATIONAL IMPEDIMENTS such as internal

political problems, harsh criticism of new ideas,

destructive internal competition, avoidance of risk and

overemphasis on the status quo

WORKLOAD PRESSURES such as extreme time

pressure, unrealistic expectations, or distractions

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components of creativity &

innovation

Intrinsic

task motivation

Creative thinking skill

Expertise is the foundation for all creative work

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Organizacional Climate

Organisational Innovation

Organisational Culture

Leadership Style

Resources & Skills

Structure & Systems

Determinants of Organisational

Creativity and Innovation (AIC)

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Components of Individual Creativity

Creativity

Skills

Intrinsic

Motivation

Expertise

C

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Organisation

Creativity

Increasing

Energy &

Effectiveness

Under Pressure

Building

Trusting

Relationships

Creating

the Future

Innovation &

Unique Potential

Success

Initiative

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Innovation within the

organization depends upon:

• Organizational Motivation – the basic orientation of the

organization toward innovation; shared vision; providing

rewards and recognition; lack of internal politics, and lack of

overemphasis on the status quo.

• Resources – everything the organization has available to aid in

the area targeted for innovation, including time, funding,

information and materials.

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Cont..

• Management Practices – allowing freedom and

autonomy in the practice of work; providing

challenge; specifying clear strategic goals and

forming work teams comprised of individuals with

diverse skills and perspectives.

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Thinking provides knowledge, Knowledge

makes you great.

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THANK U

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