Creative Re-Use of Cultural Heritage: Europeana Creative

EVA / Minerva Jerusalem 2014

Max Kaiser, Austrian National Library Van Leer Institute, Jerusalem

10-11 Nov. 2014

@maxkaiser

max.kaiser@onb.ac.at

www.slideshare.net/maxkaiser

creative re-use of

digitised content

content re-use ....

* Slide by Harry Verwayen at Europeana AGM December 2013

how?

critical mass of content for re-use

Europeana Labs & technical infrastructure

Europeana Content Re-use Framework

co-creation events

five Pilots

series of challenge events with the creative industries

Incubation of the most viable projects

evaluation cycle

the project

February 2013 – July 2015 (30 months)

CIP ICT PSP Best Practice Network

Call: CIP-ICT-PSP-2012-6

• Theme 2: digital content, open access and creativity

26 partners from 14 EU member states

Coordinated by the Austrian National Library

835 person-months effort

Budget: € 5,312,514

EU contribution: € 4,250,000

project partners

Europeana and Content Providers

Europeana Foundation (NL)

Austrian National Library (AT)

Netherlands Institute for Sound and Vision (NL)

National Museum (CZ)

Museum für Naturkunde (DE)

The British Library (GB)

Creative Hubs and Associations

European Network of Living Labs (NL)

MFG Medien- und Filmgesellschaft Baden-Württemberg, Innovation

Agency for ICT and Media Baden-Württemberg (DE)

European Creative Business Network (NL)

EUN Partnership / European Schoolnet (BE)

Agence luxembourgeoise d’action culturelle (LU)

Culture24 (GB)

EUROCLIO – European Association of History Educators (NL)

Aalto University, School of Arts, Design and Architecture (FI)

Technical and Multimedia Experts

National Technical University of Athens (GR)

youARhere (FR)

AIT Austrian Institute of Technology (AT)

Spild af Tid (DK)

We Are What We Do (GB)

Semantika (SI)

Webtic (NL)

Ontotext (BG)

Exozet Games (DE)

Living Labs in 4 Member States

Platoniq Sistema Cultural (ES)

EUN Partnership / European Schoolnet (BE)

youARhere (FR)

Aalto University, School of Arts, Design and Architecture (FI)

… plus the European Network of Living Labs (BE)

Business Planning Specialists

Kennisland (NL)

European Business & Innovation Centre Network (BE)

project structure

WP1 Europeana Labs

WP2 Infrastructure for Content Re-use

WP3

Business

Model

Frameworks

WP4

Pilots

WP5

Open

Innovation

WP

6 E

valu

atio

n

WP

7 D

issem

inatio

n

WP8 Project Management

MANAGEMENT

SUPPORT DELIVERY

Europeana Labs

“Europeana Labs is a playground for

remixing and using your cultural and

scientific heritage.”

“It is both an online space and a

network of real-world places for

inspiration, innovation and sharing.”

brand proposition

what is the goal?

Achieve much higher rates of use of

Europeana (Network) metadata and

associated content. Featuring pre-selected, high quality datasets

Open licenses and links to original files

Direct links to search portal and API Console

Updated each month as data is added & enhanced

Special focus on Europeana Creative challenges

who are the users?

the developer inspired to or paid to

develop based on our API, code and labs

hardware

the creative industry professional or

entrepreneur with a commercial motivation

to remix or republish heritage

the designer-developer or multi-disciplinary

teams who want to do both of the above

what do we want people to do?

we want them to discover and be inspired by

our open collections and find them easy to re-

use, remix or republish

we want them to share the tools, services and

code that they create with others

we want them to join co-creation and other

collaborative activities

labs.europeana.eu

Labs Business Model Workshop,

Barcelona, September 2014

Lessons

Learned

Take-aways

work in progress

Editorial & Comms Plan

Content development – open licenses,

media access

Technical development – e.g. Content

Re-Use Framework

Defining incubation offering

New user follow-up process

Europeana Labs Round Table

Madrid, October 2014

what should we be aiming for?

content re-use ....

Provide image with min 800px

Provide direct link to 300dpi image

Provide rights statement that allows

re-use

Europeana re-use requirements

Europena will be highlighting digital

objects that meet re-use

recommendations

additional search tools that allow to

identify content suitable for re-use

Europeana will expose direct link to

full-size object via API

content for re-use

Content / Media File Checker

examines Digital Objects linked from Europeana

recognises file formats

determines the resolution of still images and

video files

determines the sample rate and bit depth of

audio

determines if a text file can be fully searched

Lessons

Learned

‘Gimme great,

high-res reusable content’

The Re-use Framework requires

commitment from everyone

Use the Content Checker! (Q1 2015)

Europeana

Creative and

Europeana’s

Strategic Plan 2020

from portal to

multi-sided

platform

Tim Sherratt, Trove –

National Library of Australia

Lizzy Jongma, Rijksmuseum

People want to re-use and play with the material, to

interact with others and participate in creating

something new.

Europeana needs to build a bigger set of high quality

material and a shared infrastructure that enables re-

use and creates value for all stakeholders.

Europeana needs to behave like a platform – a place

not only to visit, but also to build on and create with.

Europeana is well positioned to be a multi-sided

platform for cultural heritage, a cultural innovator that

brings together people and businesses who want to

view, use and re-use heritage, and people and

organisations who have heritage to share.

Co-Creation

a space to work… What: Discussions and co-design activities around

content and processes for digital/offline projects

Why: In order to inspire, guide and help the development

of pilots and projects

When: At the very beginning of ideas and concepts

Where: In ad hoc open and collaborative spaces/contexts

Who: - Professionals from the Creative Industries

- Content providers / Heritage institutions

- Developers / programmers of applications

- Designers and creative minds of different fields

- Other stakeholders

#0 Your role What's your skill?

Step 0: Roles

Step 1: “Appetizer”

“Let's imagine and combine possibilities”

What would be basic actions and opportunities

of viable projects we imagine together?

Write down scenarios in one sentence:

“[What if as a <type of user>]

[I could <specific action>]

[with <Europeana content / tool>]

[so <specific goal>]”

(use at least one verb, describing an action)

Step 2: “What if...” Scenario forecast

Step 2: “What if...”

Step 3: Rapid prototyping

Step 4: Presentations

Brainstorm together through specific backlogs

Adapting scrum from the programming culture

Step 5: Implementation

Step 5: Implementation

Brainstorm together through specific backlogs

Adapting SCRUM from the programming culture

Pilots

Pilot workflow

plan design prototype deploy

incubate

refine

evaluate

co-funded pilot incubated spin-off

challenge

5 Themes – 5 Pilots – 5 Challenges

Started Nov. 2013 Started May 2013 Started

May 2014

History Education Pilot

tools for creation of

online learning activities

History Education Historiana Learning Section

A selection of learning activities related to World War 1 featured on the learning section of http://historiana.eu. For a video tutorial, click here.

History Education Historiana Apps

An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.

Lessons

Learned

Big demand for high-quality resources

Need to be easy to find

Not large quantity of sources needed, but

engaging content

Involve educational practitioners and

professional web-developers

Time required to negotiate rights is an obstacle

Lobby for free educational use of resources

Natural History

Education Pilot

serious adventure

game

located in

Museum

für Naturkunde

in Berlin

MemoryMatch:

game for children

Application code on GitHub: https://github.com/semantikaeu/memorymatch/

Social Networks Pilot

invite communities

to interact

enrich sounds with

Europeana materials

and other websources

‘Sound Connections’

Lessons

Learned

Tourism Pilot

recreate paintings and

images and share via

social media

Starting with 50 paintings started with 50 paintings

Adding more all the time adding more all the time

we need paintings

with licenses for

re-use

Design Pilot

Interactive installation

for exhibition purpose

Development of a

search tool based on

webcam

Lessons

Learned

know your users

make use of (existing) communities (for) engagement

be open to communities, be prepared to be surprised

be clear about what you want people to do/share

give examples and context

content needs to be “fit for purpose”: high quality, high

resolution, allow easy and secure re-use

emotion: be playful and provide fun

be flexible

Challenges

identify, incubate and spin-off viable

projects

based on the 5 thematic areas of

Europeana Creative

pilots as inspiration

Challenge winner receives support

package, incl. technical, strategic and

business support to help develop the

idea and get the business started

First Challenge event for

(Natural) History Theme:

@ The Egg, Brussels

29 / 30 April 2014

Challenge Event Brussels

Winners Zeitfenster

Trimaps

Pathway Authoring Tool

for Museums

Second Challenge event for

Tourism/Social Network Theme:

@ Mobile World Centre

Barcelona 23 / 24 September 2014

Challenge Event Barcelona

Challenge Event Barcelona

Winners

Timepatch, Estonia

Buitenplaats Mobiel,

The Netherlands

Third Challenge:

Design October 30, 2014 to January 15, 2015

http://ecreativedesign2015.istart.org/

Europeana Creative Design Challenge

Upload Applications

Oct. 30 ,2014 to Jan. 15, 2015

Judging

Jan. 19, 2015 to Feb. 1, 2015

Engage designers, artists, developers

and entrepreneurs to explore and

experiment with Europeana content

Lessons

Learned

Take a long (3 months +) lead-time

Be specific about the desired results

Make it worthwhile (forget the ipad)

‘Make your challenges

worthwhile’

Incubation

Support

scope

Hands-on support for each Challenge winner

Typical support period of 3 months duration

Covers a wide range of core areas: Business

Technical

Marketing and promotion

Access to finance

Additional specialist topics

Tailored approach per incubatee

process and methods

Commitment, collaboration and being honest

Tailoring workshop to identify needs and

formulate specific support measures

Delivery split into two equal periods

Internal reviews for refinement & improvement

Mentoring, workshops, tutorials, emails, skype

calls etc. on a 1:1 or group basis

Lessons

Learned

Business related support is popular, especially with

regard to business modeling

Process dependent on the incubatee’s availability

and reliant on their commitment

General lack of knowledge/appreciation about IPR

and copyright

In order to attract investment, market evidence is

needed

Investor relations need at least 2 year development

more information

www.europeanacreative.eu

twitter.com/eCreativeEU

www.facebook.com/EuropeanaCreative

http://ecreativedesign2015.istart.org/

Max Kaiser

@maxkaiser max.kaiser@onb.ac.at

Thank you!