Europeana Strategy meeting "Europeana for Education & Creative Industry“

“Spanish Education Campaign” 17 – 18 March 2015

National Library of LatviaRiga, Latvia

EUROPEANA FOR EDUCATION: the Spanish PR Campaign

Start Point: Europeana Awareness Project

Task: Public Relation Campaign to disseminate Europeana

Spanish Proposal: To make a campaign in Secondary Schools through a contest.

The Contest

The website

The promotion in Communications Media

The winners

Spanish PR Campaign:The Contest

Great value of Europeana:

- Learning resource

- Creative tool

Importance of sharing knowledge and culture to the European citizenship

Spanish Ministry of Education, Culture and Sports and Europeana launched, last Autum, the constest

“You are the Key”

Spanish PR Campaign:The Contest (2)

Aim: encouraging Secondary Education students to get familiar with the resources from Europeana and Hispana through the development of cooperative projects fostering the learning Multiple Literacy.

Participants: students at the last years of the Secondary Education divided in groups of 5 / 6 under the guidance of a teacher.

The project: digital journalistic article around one of these topics

. A writer from ‘98 Generation

. I World War

. Santiago Ramón y Cajal

Spanish PR Campaign:The Contest (3)

. The Gyroplane

. Antonio Gaudí

. Design in the Belle Epoque

The article could be real or ficticious but must be related to an actual event taking place between 1880 and 1934

Phases:

- 1st: The jury picked 1 to 3 articles from each Autonomous Region

- 2nd: They voted this selection, giving 3 prizes

Spanish PR Campaign:The Contest (4)

Prizes:

- 1st: A tablet for every member of the team, including the teacher

- 2nd: A Mini tablet for every member of the team, including the teacher

- 3rd: An e-reader for every member of the team, including the teacher

Spanish PR Campaign: The website

The website was developed for the Spanish Company

Vision Líquida.

Has different tags to organized all the information:

- Home

- News

- Contest

- Didactical Material

- Europeana

Go to the website: http://certameneuropeana.es/

Spanish PR Campaign: the promotion in Communications Media

There were 3 different press releases:

- 1. At the beginning when the contest was launched

- 2. To announce the finalists

- 3. To announce the winners

There was dissemination through social networks

Go to pdf to show some samples

Spanish PR Campaign: the finalists

There were 75 articles presented from 42 Secondary Schools of 12 Autonomous Regions

The jury was composed by teachers from Education Department of the Ministry

The main difficults found were with Licenses rights

Spanish PR Campaign: The winners

The first prize to the journalistic chronicle “The Fornos Cafe Last Sigh”, from the St. María del Prado School in Talavera de la Reina, Toledo, inspired by the Famous Fornos Cafe of Madrid and its literary gatherings at the end of the 19th century.

http://certameneuropeana.es/wp-content/uploads/2014/12/El-ultimo-suspiro-del-fornos.pdf

The second prize was awarded to “The Gyroplane Flies over Madrid”, from the Secondary School “Padre Suárez” from Granada, a chronicle about the first flight of Juan de la Cierva, the inventor of the gyroplane, over Madrid.

http://certameneuropeana.es/wp-content/uploads/2014/12/El-autogiro-sobrevuela-Madrid.pdf

Spanish PR Campaign: The winners (2)

The third prize was for “Bohemian Shadows”, a recreation of Max Estrella, the character from Valle-Inclán’s most famous work, Bohemian Lights, from the Secondary School Sant Pere i Sant Pau from Tarragona.

http://certameneuropeana.es/wp-content/uploads/2014/12/Sombras-de-bohemia.pdf

Spanish PR Campaign: The winners (3)

http://youtu.be/JZT4cbPnhnc

http://youtu.be/Vc_7UJuof6c

https://m.flickr.com/#/photos/leeres20/sets/72157649816765621/

Spanish PR Campaign: conclusions

Future: To make similar contests in Education area every year

Thank you very much!

Concha Vilariño. Ministry of Education, Culture and Sports

concha.vilarino@mecd.es