CREATIVE NEWSROOMBRAND STORYTELLING AT THE SPEED OF SOCIAL

EVERY MINUTE THERE ARE:

200 M

5.6 M

2.8 M

2.1 M

1.7 M

275 K

EMAILS

TEXTS

YOUTUBE VIEWS

GOOGLE SEARCHES

FACEBOOK POSTS

TWEETS

ON TOP OF ALL THE AD IMPRESSIONS

1975 500 /DAY

2013 5,000 /DAY

THERE’S 60X MORE BRAND CONTENT IN NEWSFEEDS

2011

201323

1440 UPDATES/MONTH

UPDATES/MONTH

MEMES AND TRENDS TRAVEL FASTER THAN EVER BEFORE

BOTTOM LINE,IT’S HARDER FOR ALL OF US TO ENGAGE FANS

BRANDS ARE FIGURING OUT HOW TO BREAK THROUGH

BY CREATING REAL-TIME CONTENT

SUPERBOWL WAS A DEFINING MOMENT FOR REAL TIME MARKETING

OREO WAS THE CLEAR WINNER

THE OSCARS LEFT A LOT MORE TO BE DESIRED

KLONDIKE LEFTUS CONFUSED

IN ORDER TO BE TRULY BENEFICIAL FOR THE BRAND

Real-time marketing must align short-term, fleeting attention on the stories of the day with the long-term brand narrative

Short-TermInterests

Long-TermNarrative

INDIVIDUAL EPISODES ADVANCE THE STORY ARC FOR THE SEASON

Episode 1

Episode 2

Episode 3

Episode 4

Episode 5

Episode 6

THE REALOPPORTUNITY

engagement+ anticipation = brand love

We must create and maintain consistent, meaningful brand engagement. The result is genuine affinity and growth of the community.

ULTIMATELY, YOUR CONTENT

MUST BE MORE THAN VISUAL & TIMELY TO

SUCCEED LONG TERM

THE FORMULAFOR SUCCESS

visual +

timely+

prominent+

relevant +

recognizable

EVALUATING REAL TIME OPPORTUNITIES

RESONANTRELEVANT

TIMELY

IDEAL CONTENT

AUDIENCE INTERESTS

BRAND PRIORITIES

CONVERSATION TRENDS

EDELMAN IS UNIQUELY POSITIONED TO HELP

we are creative storytellers

real-time is in our DNA

our media experts quickly amplifywe live and breathe your communitywe know your brand

WE’VE DEVELOPED A DISTINCT OFFERINGAt Edelman Digital, we increase brand engagement through a mix of ongoing real-time and planned creative content, strategically amplified by paid media.

HERE’S HOW IT WORKS

We bring four critical disciplines together to provide real time data, audience insights, design excellence and immediate amplification.

IT’S A POWERFUL MIX

A TWO-HOUR CYCLE

approve

post

amplify

measure

optimizechoosea trend

spota trend

develop concept

WE HAVE DIFFERENT MODELS TO SUIT YOUR NEEDS

The Daily DeskALWAYS-ON RELEVANCE WITH

CONSISTENT PLANNED AND REAL-TIME CONTENT

Newsroom

CampaignsUNIQUE SOCIAL CAMPAIGN CREATION FOR

INCREASED INTERACTION AND EXTENDED CONVERSATIONSTrendspotting

PURPOSEFULLY OPPORTUNISTICWITH TARGETED, TIMELY CONTENT

AND IT’S WORKING FOR OUR BRANDS

ADOBE MAKES CREATIVITY COUNT

We’ve created a unique social personality for Adobe by building a dedicated team to develop consistent planned and real-time content.

A CAPTAIN WORTHY CAMPAIGN

We’ve given the Captain a new role: the cheeky commentator on all things pop culture. He talks. People share and talk back.

EVERYONE LOVES THE BUG

Volkswagen spots trending stories that align with their playful personality. Where will the iconic Beetle show up next?

CUSTOM ENROLLMENT PROCESS

definesocial persona

determine audience affinities

developcontent themes

identifytopics to avoid

setperformance goals

CREATIVENEWSROOMTake control of your brand narrative in social. Turn real-time relevance into long-term resonance.

Don’t just be liked. Be loved.

For more information:CreativeNewsroom@Edelman.com