Creative City GuidesHow museums can give insights in the creative city

Give visitors a special experience

Behind the scenes

History where it happened

Exclusive experience

Develop city walks with creativesCo-creation

Participation

Explore the creative City

Museum App, Amsterdam DNA tours

Flinck#Golden Age

izi.TRAVELAmsterdam DNA toursOntdek Amsterdam Oost (Discover the east of Amsterdam), iProvoPublieke werken (Public works)Wraak van Vondel (Vondels revenge)Queering the collectionGoodby Anneke

WE HAVE AMPLE EXPERIENCE

WHAT DO YOU NEED, TO MAKE APPS WORK?

TECHNOLOGY

DISTRIBUTION

CONTENT

WHY IZI.TRAVEL?

EASY TO USE, FREE AND OPEN PLATFORM

KNOWLEDGE SHARING AND GREAT SUPPORT

APPS ON ALL PLATFORMS, INTERNATIONAL PRECENSE AND PROMOTION

Everything is focused on the audience

A clear theme from the beginning to the end

A universal structure

CITY GUIDES AS EXITING STORIES

Start stop

Stop 2

Stop 3

Final stop

Stop n

Title, image Beginning

Middle

Ending

Transition

Seduce, convince: - appealing picture (emotional) - catchy title - universal theme

Introduction story and characters

introduction narrator

Practical information: - length tour, starting point - app usage

Overall story via the stops: - conflicts, - surprising twists, - cliffhangers

Means per stop:- personal tone narrator - emotions (including humor) - sounds (music, soundscapes, quotes) - photos, video (limited) - questions, game elements

Unraveling story

Relevance to public

Parting

Incentive to want to go to the next stop

Practical issues

Limited time between stops

Storytelling using Audio tours

Experiment with designing toursstorytelling, gamification, participation and co-creation

Share experiences to improve our tour making skillsknowledge base, workshops, toolkit

Experiment with the distribution / use of tourscity marketing, website, events, festivals

DEVELOPING CREATIVE CITY GUIDES