Creating Meaningful Social Media for the

State Association

Ashton Honnor, NSAA Marketing Specialist

Tammie Newman, SCHSL Director of Communications &  

Public Relations

Greetings from

Hey Y’all from

Today’s Adventure Entails…

•Social Media Mission

•Social Media Organizational Tools

• Implementation / Best Practices

Social Media Mission

•Gain followers?

•Build your brand & brand awareness?

• Increase impressions &  engagements?

NSAA Social Media Mission

Build brand awareness while  effectively communicating NSAA  

events & engaging the  membership.

SCHSL Social Media Mission

Interact with a global community to expand upon the overall SCHSL mission and promote our scholastic‐based athletic 

programs.

Organizational Tools –Social Media Outline

•Week by week breakdown

•What platform(s) will your  association be utilizing to  post information?

Organizational Tools –Social Media Content Calendar

Facebook Analytics

Twitter Analytics

Instagram Analytics

LinkedIn Benefits

YouTube Benefits

More than words… #@

Hashtags (Twitter, Facebook, Instagram, Branding Graphics, etc.)• #MyReasonWhy #NFHSCentennial #BeAnOfficial• #YourState #Event&Year

Gifs (Twitter, Texts) Memes (Facebook, Twitter, Instagram) Emojis (Texts, Twitter, Facebook, Instagram) Pics / Video

Implementation / Best Practices Safety First- Consider your audience.

-Appropriate message for All demographics-Meet them where they are

Consistency-What you do for one sport/activity, do for all.

Brand ambassadors-Student Advisory Council-Member Schools (AD’s, Administrative Staff)

Tech savvy; passionate; desire to share Respond- Let them know you are ‘there’ Staying alive -No one likes a no show

Follow Worthy

NFHS/NFHS Network Member Schools Sponsors/Partners State Legislature State Department of

Education Statewide Media National Media Statewide

Colleges/Universities Key Fans/Supporters

State AssociationSocial Stars

Questions?

Ashton HonnorMarketing Specialist

ahonnor@nsaahome.org 402-489-0386

Tammie Newman Director of Communications &

Public Relations tnewman@schsl.org

803-896-0417