Creating Meaningful Social Media for the State AssociationGifs (Twitter, Texts) Memes (Facebook,...
Transcript of Creating Meaningful Social Media for the State AssociationGifs (Twitter, Texts) Memes (Facebook,...
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Creating Meaningful Social Media for the
State Association
Ashton Honnor, NSAA Marketing Specialist
Tammie Newman, SCHSL Director of Communications &
Public Relations
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Greetings from
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Hey Y’all from
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Today’s Adventure Entails…
•Social Media Mission
•Social Media Organizational Tools
• Implementation / Best Practices
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Social Media Mission
•Gain followers?
•Build your brand & brand awareness?
• Increase impressions & engagements?
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NSAA Social Media Mission
Build brand awareness while effectively communicating NSAA
events & engaging the membership.
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SCHSL Social Media Mission
Interact with a global community to expand upon the overall SCHSL mission and promote our scholastic‐based athletic
programs.
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Organizational Tools –Social Media Outline
•Week by week breakdown
•What platform(s) will your association be utilizing to post information?
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Organizational Tools –Social Media Content Calendar
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Facebook Analytics
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Twitter Analytics
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Instagram Analytics
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LinkedIn Benefits
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YouTube Benefits
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More than words… #@
Hashtags (Twitter, Facebook, Instagram, Branding Graphics, etc.)• #MyReasonWhy #NFHSCentennial #BeAnOfficial• #YourState #Event&Year
Gifs (Twitter, Texts) Memes (Facebook, Twitter, Instagram) Emojis (Texts, Twitter, Facebook, Instagram) Pics / Video
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Implementation / Best Practices Safety First- Consider your audience.
-Appropriate message for All demographics-Meet them where they are
Consistency-What you do for one sport/activity, do for all.
Brand ambassadors-Student Advisory Council-Member Schools (AD’s, Administrative Staff)
Tech savvy; passionate; desire to share Respond- Let them know you are ‘there’ Staying alive -No one likes a no show
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Follow Worthy
NFHS/NFHS Network Member Schools Sponsors/Partners State Legislature State Department of
Education Statewide Media National Media Statewide
Colleges/Universities Key Fans/Supporters
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State AssociationSocial Stars
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Questions?
Ashton HonnorMarketing Specialist
[email protected] 402-489-0386
Tammie Newman Director of Communications &
Public Relations [email protected]
803-896-0417