Creating Global Talkability

Post on 06-May-2015

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Knowledge written up from my days at Ogilvy in Asia-Pacific.

Transcript of Creating Global Talkability

Several brands have learnt that picking an enemy, creates 'talkability.'

NDTV’s Big Fight

Sachin Tendulkar India’s modern day “deities”

Amitabh Bachchan

Thai Airways Thailand’s prompted favourite brands Singha