Post on 25-Feb-2016
description
Creating a Single Enterprise View of Your Organization Through BI – Regardless of Data Source
Rob TenhundfeldBusiness Intelligence Solution Specialist
Let’s start with a (not so) simple question….
“How is my new brand doing?”
More specifically, “How much have I sold, how is it impacting my support operations and what percentage of my total revenue is it generating?”
BI Challenges Today
• Siloed• Fragmented• Inconsistent• Report-centric• Restricted• Unintuitive Hasn’t the promise of BI
been there for the past decade?
Pervasive useAnalysts
Real-time, predictive dataHistorical data
Insight-driven business process optimization
Reporting results
To:From:
Unified infrastructure & prebuilt analytic solutions
Analytic tools
The Evolving Role of BI
Unified, enterprise viewFragmented view
Separate BI, CPM Integrated Performance Mgmt
Oracle Business IntelligenceComprehensive, Integrated, Best-of-Breed BI Solutions
Oracle BI Suite
Oracle BI Applications
Oracle Data Warehousing
Enterprise-wide, Industry-Specific Analytic Applications
Best-of-Breed, Next Generation BI platform
Complete data warehousing solution
Oracle is the Worldwide Leader in Business Analytics
#1 in Analytic Applications- IDC
“One of the most comprehensive and innovative BI platforms…”
Leader’s Quadrant- Gartner
#1 in DW Tools- IDC
Oracle BI Suite
Oracle BI Applications
Oracle Data Warehousing
Sources: IDC and Gartner
Oracle’s Answer To Silo BI: Oracle BI Enterprise Edition
Oracle BI Suite Enterprise Edition
• Foundation for BI in Fusion• Based on technology from Siebel, Hyperion and Oracle
• Siebel was fastest growing BI vendor, averaging 50%+ annual growth over the last 5 years
• Comprehensive, next-generation BI platform• Pervasive intelligence for all users• Integrated and Hot-Pluggable architecture“With the acquisition of Siebel, Oracle find themselves as the owners
of one of the most exciting BI solutions available at present.” – Bloor Research
Oracle BI Suite Enterprise Edition
OLTP & ODSSystems
DataWarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Oracle BI ServerCommon Enterprise Information Model
Reporting &
Publishing
Ad hoc Analysis
ProactiveDetectionand Alerts
Microsoft Office
Interactive Dashboards Advantages:
Consolidate and standardize BI tools
Unified BI metadata and infrastructure
Seamless BI user experience
Primary BI EE End User OptionsComplete Range of Insight Delivery Capabilities
Oracle Delivers
• Guided experience leads user from insight to action
• Intuitive and interactive dashboards/scorecards• Personalized, function-specific and role-based
Oracle InteractiveDashboards
Oracle Answers
• Ad-hoc data exploration• True business user self sufficiency• Create, modify and author analysis, pivots and
dashboards
• Dynamic problem/opportunity detection and notification
• Automated analytic workflows and processes• Tailored delivery for wide range of mobile
devices
Oracle Reporting & Publishing
• Schedule & distribute enterprise-class reports• Sophisticate “pixel-perfect” report layout
controls
Powerful Insight Across Data SourcesSimplify analysis of distributed data
• Point and click access to information spanning multiple physical sources• Users interact with simplified model• Shielded from complex physical data
• Complete and timely information• Real-time and historical data
• Enables high value cross-departmental analysis
“Show me sales through today for my highest value customers. Assure sufficient inventory to fulfill orders.”
DataWarehouse
ODS / Operational
Historical Sales (through
yesterday)
Today’sSales
InventorySystem
CurrentInventory
Oracle BI ServerIntelligent Request Generation
OBIEE Multi-Source BI
Web Server (IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Intelligent Request Generation
Externalized Authentication
Oracle BI EE Architecture
Data Source Adapters
Navigator
Logical Request Generation
Aggregate Navigator
Fragmentation Optimization
Multi-Pass /Sub-Request Logic
Optimized Query Rewrites
Session Management
Met
adat
a In
terc
hang
e
Logical SQL ODBC/JDBC (Logical Business Model)
Cache Services
LDAP
DB Authentication
Custom Authenticator
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
Sys
tem
/ P
erf
Mon
itorin
g
Oracle BI Cluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI WebSOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML Framework
Web Catalog Service
User Profiling, Security and Session Mngmt
Oracle Interactive Dashboards
Oracle Answers
Load Balancer
Security S
ervices
Query G
overn.
Oracle Delivers ServerScheduling/Event Services
Agent Execution Logic
Device Adaptive ContentTCP/IP (SSL)
Javascript for Usability & Interactivity
Web BrowserXML, HTML,
XLS, PDF, TXT over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)
Web Server (IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Intelligent Request Generation
Externalized Authentication
Data Source Adapters
Navigator
Logical Request Generation
Aggregate Navigator
Fragmentation Optimization
Multi-Pass /Sub-Request Logic
Optimized Query Rewrites
Session Management
Met
adat
a In
terc
hang
e
Logical SQL ODBC/JDBC (Logical Business Model)
Cache Services
LDAP
DB Authentication
Custom Authenticator
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
Sys
tem
/ P
erf
Mon
itorin
g
Oracle BI Cluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI WebSOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML Framework
Web Catalog Service
User Profiling, Security and Session Mngmt
Oracle Interactive Dashboards
Oracle Answers
Load Balancer
Security S
ervices
Query G
overnment
Oracle Delivers ServerScheduling/Event Services
Agent Execution Logic
Device Adaptive ContentTCP/IP (SSL)
Javascript for Usability & Interactivity
Web BrowserXML, HTML,
XLS, PDF, TXT over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)
Oracle BI EE Architecture
Enterprise Business Model Administration
Physical Layer – “Intelligent Request Generation”Reads in system catalog
Multiple sources
Optimized SQL generation
Regardless of Schema
Function ship to appropriate data sources/Compensation
DB2Supply Chain
DM
TeradataOLAP
OracleERP.
XML DataSource
SQL ServerAcxiom
SiebelOperational
Enterprise Business Model AdministrationBusiness Model Layer – “Calculation Engine”
Physical complexity converted to logical subject areas
Drill-Paths
Complex/Derived Measures (Level-based, time series, dimension-specific, nested)
Aggregate/Fragment Aware
Enterprise Business Model AdministrationPresentation Layer
Role-based, in context, personalized presentation – Oracle Answers
Web Server (IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Intelligent Request Generation
Externalized Authentication
Oracle BI EE Architecture
Data Source Adapters
Navigator
Logical Request Generation
Aggregate Navigator
Fragmentation Optimization
Multi-Pass /Sub-Request Logic
Optimized Query Rewrites
Session Management
Met
adat
a In
terc
hang
e
Logical SQL ODBC/JDBC (Logical Business Model)
Cache Services
LDAP
DB Authentication
Custom Authenticator
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
Sys
tem
/ P
erf
Mon
itorin
g
Oracle BI Cluster Controller
ODBC, CLI, OCI, XML, MDX
Oracle BI WebSOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML Framework
Web Catalog Service
User Profiling, Security and Session Mngmt
Oracle Interactive Dashboards
Oracle Answers
Load Balancer
Security S
ervices
Query G
overn.
Oracle Delivers ServerScheduling/Event Services
Agent Execution Logic
Device Adaptive ContentTCP/IP (SSL)
Javascript for Usability & Interactivity
Web BrowserXML, HTML,
XLS, PDF, TXT over
HTTP/HTTPS
External Applications and PortalsHTML, SOAP over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)
Oracle BI ServerCommon Enterprise Information Model
Simplified Logical Model
The Oracle BI server presents as a logically modeled database enabling the Common Enterprise Information Model.
This provides powerful calculation, computation and federation capabilities to
3rd party tools as well as our own.
A Day in the Life of a Query
A Day in the Life of a Query
A logical request comes in asking for
Brand, Closed Revenue (GL) Service Requests (Call Center) Share of Revenue (Derivation)
A Day in the Life of a Query
Oracle BI Server Cache
The Server will check to see if this request can be fulfilled via a prior request using
Server Cache.
This is an on-demand intelligent shareable and secure cache that can support:
Subsets, Aggregations and Derivations
A Day in the Life of a Query
Navigator
If it is the request is cannot be fulfilled by cache then the server will intelligently
process the request
A Day in the Life of a Query
Multi-Pass/Sub-Request Logic
Does this analysis require sophisticated analysis such as an OLAP calculation?
[Revenue Share]
The Server will determine the best possible way to provide this
calculation/computation
A Day in the Life of a Query
Fragmentation Optimization
Does this request span across partitions or silos of data?
[Closed Revenue and Service Requests]
The server will determine based on the request if it should navigate to both or only one. It will automatically resolve fan traps.
A Day in the Life of a Query
Aggregate Navigator
Is there an aggregate that can better satisfy this request versus hitting the
detail?
{Brand Summary Table}
The Server will apply approprate summary redirection to provide the quickest
response.
A Day in the Life of a Query
Optimized Query Rewrites
What can be function-shipped down to the database versus performed
/supplemented by the computation capabilities of the Server.
The server will provide a consistent set of functionality to the user regardless of
underlying datasource.
Oracle BI ServerExploiting Native Database Functionality
select distinct D1.c2 as c1, Rank() OVER ( ORDER BY D1.c1 DESC ) as c2
from (select sum(T677."ActlExtnd") as c1,
T699."District" as c2 from "d1_customer" T699,
"d1_orders" T677 where ( T677."repkey" = T699."SalesRep" ) group by T699."District") D1
order by 1
select D1.c2 as c1, D1.c1 as c4from
(select sum(T1397."ActlExtnd") as c1, T1384."District" as c2 from "D1_customer" T1384,
"D1_orders" T1397 where ( T1384."repkey" = T1397."SalesRep" ) group by T1384."District" ) D1
[Rank Calculation Performed on Oracle BI ServerTo Compensate for the Limitations of MS SQL Server]
Oracle BI ServerOptimized Native SQL Rewrites
A Day in the Life of a Query
Cache Services
The request once executed will now be available to other users as a cache entry.
Oracle BI ServerSystem Services
System Services
Clustering:Add stacks as needed in a share nothing clustered environment.
Session Management and Governance:Query throttling via connection pools and authorization
Security Services:Integration with OID, LDAP with sophisticated data driven personalization mechanisms.
D E M O N S T R A T I O N
Oracle BI Suite Enterprise Edition
Drive Pervasive IntelligenceAll Departments, Users, and Processes
Unsurpassed Usability Anywhere, Anytime Rich, interactive Web interface Guided analytics Seamless user experience Robust personalization Simplified business model Abstraction from physical sources Complex calculations made easy
Dashboards, ad hoc, alerts, reports Any device Full mobile disconnected analytics Integrated with business processes Embedded analytics Portal integration Extranet
PipelineAnalysis
Triangulated Forecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Discounting Analysis
Lead Conversion
Receivables / Payables Analysis
CustomerProfitability
Product Profitability
Regulatory Compliance
Expense Management
Cash Flow Analysis
Churn Propensity
Customer Satisfaction
ResolutionRates
Service RepEffectiveness
Service CostAnalysis
ServiceTrends
Campaign Scorecard
Response Rates
Product Propensity
Loyalty andAttrition
Market Basket Analysis
Campaign ROI
Supplier Performance
Inventory Analysis
Procurement Cycle Times
Inventory Availability
EmployeeExpenses
BOM Analysis
Employee Productivity
Compensation Analysis
Compliance Reporting
WorkforceProfile
TurnoverTrends
Return on Human Capital
Leverage Prebuilt Oracle BI ApplicationsBuilt in Best Practices Across Functions and Industries
Sales Analytics
FinancialAnalytics
Workforce Analytics
Supply ChainAnalytics
Service & Contact Center
Analytics
Marketing Analytics
Travel& Trans
Auto Comms.& Media
ComplexMfg.
ConsumerSector
Energy FinancialServices
HighTech
Insurance& Health
LifeSciences
Public Sector
Other Operational & Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
DW Design
Leverage Prebuilt Oracle BI Applications Changing the Economics of BI
Build from Scratchwith Traditional BI Tools
OracleBI Applications
Back-end ETL andMapping
Define Metrics& Dashboards
Training & Roll-out
Prebuilt ETL Business Adapters for Siebel, Oracle, PeopleSoft, SAP, others
Prebuilt DW designAdaptable to your enterprise DW
Role-based dashboards and alerts Thousands of pre-defined metrics
Weeks or months
Pre-built ETL Tailoring
DW Design Mod
Specific Metrics& Dashboards
Training & Rollout
Quarters or Years
Faster deploymentLower TCOAssured business value
With BI Suite EE you can:1. Build custom BI apps2. Buy Oracle BI Apps3. Do a mix of both
”“
Leverage Prebuilt Oracle BI Applications Proven Rapid Time To Value
Deployed to 800 users in under 90 daysAnalytics for sales-oriented contact center
Live in 120 daysSales Analytics
4 months from decision to live for 1200 usersPharma Analytics
Live in 100 days, 6500 usersSales and Marketing Analytics
Having had experience of Siebel Business Analytics, I can vouch that it can be deployed as rapidly as they
claim...It is a product that really delivers.
Deployed to 3000+ users in 3½ monthsSales Analytics
Maximize the Value of IT Investments“Hot Pluggable” BI Adapts to Your Environment
XMLExcel
Flat FilesMulti-
Dimensional
SAP BWOracle
MicrosoftSQL
ServerTeradata IBM DB2 Essbase
DataWarehouseData Marts
Oracle BI Server
MS Office
Leverage any Data SourceOptimized native SQL; Source-specific function shipping
Integrate with portals & appsXML, SOAP API, JSR168 support
Access with other toolsOpen SQL query interface
OtherBI ToolsPortals Other
Applications
Leverage existing security
Oracle, MSFT AD, Sun iPlanet, Novell
Others …
Scalable and Sustainable BI ProcessReduce IT backlog while increasing self-sufficiency
IT • Focus on data infrastructure, metadata model, tuning performance, security
• Build shared dashboards, alerts, workflow processes for their user community
Business Analysts & Operations
Business Users• Consume shared dashboards, reports, alerts• Easily build / modify their own analysis
Provide greater self-sufficiency at each level and enable each member of the process to do what they do best
Oracle BI Suite Enterprise EditionSummary of Key Benefits / Differentiators
1. Comprehensive, integrated BI suite 2. Enterprise information model & consistent metrics3. Intelligence spanning multiple sources4. Designed for broad, pervasive use5. Library of prebuilt Oracle BI Applications
• Provide lower TCO, faster deployment, more assured value6. “Hot Pluggable” to maximize value of current systems7. Scalable and flexible BI architecture8. Pre-integrated Oracle stack lowers cost & complexity9. Scalable and sustainable BI process
Aerospace & DefenseCommercial BanksPharmaceuticalComputer Office EquipDiversified FinancialsRailroadMedical Products & Equip TelecommunicationsSecuritiesNetwork & Comms EquipLife & Health Insurance
5 of the top 64 of the top 58 of the top 96 of the top 93 of the top 43 of the top 43 of the top 65 of the top 63 of the top 62 of the top 43 of the top 5
Industry Leaders Adopting Oracle BI Enterprise Edition
OBIEE Features vs. 11g DB
OBIEE• Time and Value Based Partitions for BI
• Aggregate awareness through defined views in data sources
• Single, secured logical definition for BI usage
Oracle Database 11g• Time, Value, Interval Based
Partitioning for Enterprise
• Transparent, highly scaled aggregate awareness for enterprise apps (OLAP)
• Single, secured physical definition of enterprise
OBIEE Provides Tools for the Roadmap to Best Practice BI/DW
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