Post on 19-May-2015
description
(877) 59 - COACH (592-6224)
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Creating a Healthy and Productive
Online Reputation
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Your Instructor• Founder and CEO of Forward Progress• Creator of MYSocialTutor.com• Over 30 years in Business Coaching and Training• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eSelling• Trained over 60,000 People in 35 Countries• Over Two Billion Dollars Sales, 50 Million Leads, Coach and
Trained Thousands of People using Internet Based Lead Generation
• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Coaching, Educational, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
Dean DeLisle – Social Media Coach
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Interesting Facebook Stats • More than One Billion active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on
Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans
Growing Numbers
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• LinkedIn Has Over 200 Million Members• Average user has 240 “Connections”• One degree from over 35,000 “Trusted Connections”• Two degrees from over 3,200,000 “Trusted Connections”• 1 million new members a week• 17.8 million members belong to groups• 1.2 million comments and posts to groups weekly• 2 billion people searches annually• 1 million companies have a company page
OVER 1,000 to 1
Growing Numbers
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•
Growing Numbers
• 100 million Monthly Active Users• 40 million Photos Per Day• 8,500 Likes Per Second• 1,000 Comments Per Second
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What Social Networks Exist?
ASK!
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Understanding Social NetworksHow are they supposed to work?
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
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Understanding Social NetworksSocial Networks You Already Know
STUDENTS• School Clubs• Health Club• Sports• Theater• AlumniPARENTS• City\Country Clubs • Chambers• Organizations• Charities• Religious• Network Groups
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Why do “Traditional” Social Networks Work?
Think about how this works!
FELLOWSTUDENT
S
RELATIVES
NEIGHBORS
TRUSTED
SOURCE
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Why all the “BUZZ” about Online Social Networks?
They Work because. . .
• They do all the things “Traditional” Social Networks do……Plus….• Save Time and Money• NO Travel • Connect to More People• Wider Reach• Target Groups• Build Communities• Do Research• Create “BUZZ”!
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How Contacts Are Connected to You
• That Know Them?• That Don’t Know Them?• That They Know?• That They Don’t Know?
Jack Sue Pat Mark
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Dean
Dan
ED
Chamber members
member
member
member
member
member
member
member
BLOG
BLOG
Del.icio.us
BLOG
Digg
BLOG
Joe
My Space
BLOG
Alan
Mary - Highland
Customers Coaches Sales LinkedIN
BLOG
BLOG
Neighbors
Based on apps and connections our social network grows
How Contacts Are Connected to You
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Dean
Dan
ED
Chamber members
member
member
member
member
member
member
member
BLOG
BLOG
Del.icio.us
BLOG
Digg
BLOG
Joe
My Space
BLOG
Alan
Mary - Highland
Customers Coaches Sales LinkedIN
BLOG
BLOG
Neighbors
It’s about the people you can’t see!
How Contacts Are Connected to You
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What can an ONLINE Social Networks do for you?
• Personal• Academic• Career
Challenge?
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What can an ONLINE Social Networks do for YOU?
• Build your personal network • eReputation• Find a new job – or have one find you!• Re-connect to old friends\family • Find new friends\family• Charity connections • Support• Build your own cause• The list goes on……..
Personal
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Your ONLINE eReputation is Permanent!
(877) 59 - COACH (592-6224)
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Your ONLINE eReputation is Permanent!
Be Aware of:
• Too Much Drama• Keep it Real• Pictures\Videos• “Smart” Conversations• Social Awareness!!
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Your ONLINE eReputation is Permanent!
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• What Information do you already have?• Information, Brochures, Sell Sheets, Instruction Sheets
• LinkedIn – Plaxo – Org Site – Personal Site - Blog• Photo’s or Sales Videos, Personal Videos, Event Videos
• YouTube – Org Site – Facebook - Vlogs (Video Blog)• Power Point, Training, Sales, Marketing, Anything
• Slideshare – Org Site• Articles, Monthly Newsletter, Events, Charities, Memberships
• EZineArticles – Article99 – FastPitch – Org Site – Blog
• Then why not leverage what you have to promote or connect yourself and your cause?
Determine what you have that might be of interest!
What do you already have?
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I have joined a site – NOW WHAT?Profile Creation
• This is your Welcome Mat to the WWWORLD!• Like company website
• Be complete and accurate (company sites)• Target your profile to the reader• Link back to all associations and companies• Create “Relevancy”• Co-workers – professionals – clients
vendors – partners – friends - fans!
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Your Teams Profile = Your eReputation
Page 38-42
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More New Items
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Map Your Career Route
Graphic Artist – Creative Director
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Map Your Career Route
Graphic Artist – Creative Director
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Your ID 40 = Ideal 40
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Know your Friends
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Effective Posting
1. Share another piece of news you thought was interesting this week
2. Share something great about what you are learning
3. Share some cool news about your friends
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Know your Profile Settings
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
(877) 59 - COACH (592-6224)
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Lock Down Settings
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Lock Down Settings
(877) 59 - COACH (592-6224)
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
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Lock Down Settings
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Worried – you can remove friends!
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Browser Level Protection
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Browser Level Protection
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Your ONLINE eReputation is Permanent!
The Do’s For Students:
• Create a complete honest Profile• Only connect to people you know• Constantly build a career minded network• Talk about your skills and hobbies• Post positive pictures and content• Google yourself (ongoing)• Lock down your profile to known close
friends
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Your ONLINE eReputation is Permanent!
The Don’ts For Students:• Accept Friend Requests from strangers (false profiles)• Publish anything you would not show your parent’s or
employer• Stay connected to inappropriate friends• Post questionable photos of yourself or anyone else• Post anything false about yourself or anyone else• Get caught up in drama or negative dialogue (Cyber-
bully)• Join groups who do not serve your career path
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If You Do Nothing Else!
1. Update and Maintain your Profiles2. Have good discussion..communicate!3. Have fun – smart fun!
3 Things that will get you in the right direction…..
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Contact Us
Connect with Us
dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook/deandelisle/ FAN PAGE: www.Facebook/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle CONTENT: www.slideshare.net/forwardprogress
Call (877) 592-6224
Questions?
www.ForwardProgress.NET