SETH GOTTLIEB

Chief Technology Officer of Global Offerings,

Lionbridge

CODY CRNKOVICH

Head of Platform Partners & Strategy,

Adobe Marketing Cloud

THE POWER OF

CUSTOMER

ADOBE MARKETING CLOUD

EXPERIENCEOVERVIEW

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

1982 1985 1986 1987 1990 1995 1999 2000 2002 20052004 2008 2009 2010 2011 20122007 2013

First AdobePostScript Printer &

ImagesetterAdobe Acrobat, Adobe PDF,

and Adobe Reader

Flash

Creative Suite 2

Adobe wins an Emmy

Creative Suite 3

AdobePhotoshop

AdobeIllustrator

AdobeCreative Suite

Acquisition

Initial Public Offering

AccelioAcquisition

Adobe AIR

Creative Suite 4

Acquisition

Acquisition

Creative Suite 5

Acquisition

Acrobat X

Photoshop 20th Anniversary

DPS

Photoshop Touch

SocialAnalytics

Acquisition

Acquisition

Acquisition

Creative Suite 6

Creative Cloud

Acquisition

PROJECT PRIMETIME

13,500+EMPLOYEES

Marketing Cloud& 5 Solutions

Acquisition

Edge ToolsServices

BehanceAcquisition

Primetime

CC DesktopApps

2014

Aldus Acquisition

2015

Acquisition

Acquisition

Document Cloud

Transforming Digital Experiences for 30 Years

ADOBE DOCUMENT CLOUD

ADOBE CREATIVE CLOUD

ADOBE MARKETING CLOUD

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

OFFICE WAVEBACK

OFFICE WAVEFRONT

BUSINESS WAVEEXPERIENCE

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

BACKOFFICE WAVE

FRONTOFFICE WAVE

EXPERIENCEBUSINESS WAVE

CTO / CIO / CFOowner

VP Sales / CIOowner

Consumerowner

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

KNOW ME RESPECT ME

MAKETECHNOLOGY TRANSPARENT

DELIGHT ME AT EVERY TURN

SPEAKIN ONE VOICE

8

Digital Has Never Been Easier . . . Or More Difficult

Explosion of touchpointsand rising expectations

Flood of information from devices, servers and the cloud

Companies racing toreinvent themselves

Digital Transformation

Standout customer experiences drive business impact

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

THE ENTERPRISEDISRUPTING

WHAT MAKES A

GREAT EXPERIENCE?

COMPELLING PERSONAL USEFUL EVERYWHERE

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

BUILD GREAT EXPERIENCES AND DELIVER ACROSS EVERY TOUCHPOINT

UNDERSTAND AND ADAPT TO THERIGHT PERSON, RIGHT PLACE,

RIGHT TIME

CONTENT DATA

OUR APPROACH

EXPERIENCES ARE POWERED

BY DATA

EXPERIENCES START WITH

GREAT CONTENT

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

A global content strategy is a foundation of your web site.

Seth Gottlieb | Chief Technology Officer of Global Offerings, Lionbridge

So, you want to translate your website

About Me

CMS Integrator

CMS Analyst

Content Management Professional

Question

Who here currently manages a multi-lingual website?

Question

Who here was surprised how hard it was to launch and maintain?

You thought you had all of the pieces in place

Internationalized CMS

Finalized Source Content

Translation Agency

Your Plan

Design Development Content

Launch!

Tweak

ImportExport

Your Actual Plan

Design Development Content

Launch!

Rework

Export Export Export

Fix

What happened?

You had an internationalized CMS but...

There was no standard way to localize

Localization instructions were not followed

You had your source content but...

Not all content was relevant to all markets

Localizable text was locked in images

Localizable text was locked in presentation templates

You had a translation agency but...

The translators couldn’t or didn’t want to work in your CMS

You couldn’t get them content in the right format

The translators work on a different holiday schedule

The translated content didn’t survive the import

Lessons Learned

Work with a CMS that has localization designed into the core

Work with an integrator that knows localization

Involve your agency early in the process

Use a connector

Your New Plan

Design Development

GBV

Launch!

Scheduling

Content

TranslateDesignReview

Samples