DISTRUPTION with HARDWARE Crazy, Cool, or Boring?

Disruption is coming!…

Here it is…

Here it is…

DISRUPTION is quiet.

2011, Silicon Valley

“NEVER AGAIN!” — PR2

PRICE: $400,000

“NEVER AGAIN!” — PR2

$400,000

PROBLEMS

TIME COSTS PRICE VISION

THE FUTURE

CRAZY COOL

BORING

BENJAMIN JOFFE PARTNER HAX / SOSV

BEN@HAX.CO

THE BIG FOUR

>150 STARTUPS / YEAR

HARDWARE LIFE SCIENCES

SOCIAL/MOBILE

FOOD

DEEP TECH VERTICALS

STARTUPS238YEARS5

RAISED$430MKICKSTARTERS111BACKERS$50M

WHY HARDWARE

PHYSICAL WORLD HUMAN BODY

UPSIDE TOUCH THE

FUTURE

DOWNSIDE LONG WAIT

INNOVATORS

EARLY ADOPTERS

EARLY MAJORITY

LATE MAJORITY

LAGGARDS

ADOPTION CURVE

0

50

100

150

1 2 3 4 5 6 7 8 9 10

YEARS

1R&D

INCUMBENTSTARTUP

2

64

128

100

FIRST WAVE

WHAT’S NEXT?

SCI-FI IS (MOSTLY)

WRONG

FLYING CAR

Slovakia

JET PACK

U.S.A.

ANDROIDS

Japan

IMPRACTICAL EXPENSIVE

THE REAL FUTURE IS DIFFERENT

“The Grandchild Test”

Wasn’t it [inconvenient]

[annoying] [boring]

?

CONSUMER EXAMPLE HEADPHONES

low tones mid tones high tones

sens

itivi

ty

“Everyone had the same?!”

REVOLS: CUSTOM FIT

NURA: TUNED TO YOU

MINDSET: FOR WORK

HEALTH TECH EXAMPLE SLEEP

FROM TRACKING TO SOLVING

“You just waited??”

MOONA (Smart) Pillow

Thermostat Movement

Machine Learning

SANA (Smart) Mask

Light Sound HRV Machine Learning

#BalanceTonRonfleur #MeToo

KOKOON (Smart) Headphones

Comfort Brainwaves

Machine Learning

DIGITAL THERAPIES

DATA IS THE NEW BLOOD

“Donating your data

might help more than an organ”

DUNCAN TURNER, HAX

DATA IS THE NEW BLOOD

P4 MEDICINE

PREVENT PREDICT

PERSONALIZE PARTICIPATE

“You went to hospitals?”

ENTERPRISE EXAMPLE SERVICE ROBOTS

AUTOMATION IS NOT NEW…

DULL DIRTY

DANGEROUS

“You did it by hand??”

JOBS CHANGE BUT THERE IS

A LOT OF WORK

DULL DIRTY

DANGEROUS

AVIDBOTS

Canada

SIMBE ROBOTICS

U.S.A.

DULL DIRTY

DANGEROUS

$400,000

2011 GENERAL ROBOT ONBOARD COMPUTING

2017 SPECIALIZED ROBOT CLOUD COMPUTING

$400 (2017)

DULL DIRTY

DANGEROUS

PLECOBOT

MOST REMARKABLY… NOBODY CARES

INDUSTRY EXAMPLE AGRICULTURE

PYCNO: FIELD SENSORS

PLENTY: VERTICAL FARM

RAISED $226M

SOLD FOR $305MBLUE RIVER: LETTUCE WEEDING ROBOT

MAKING THE FUTURE HAPPEN FASTER

1 2 3 4

18 MONTHS

R&D1

2

5

4

3PrototypingProductionInvestmentSales

World-Class STARTUPS World-Class RESOURCES

R&D1

2

5

4

3PrototypingProductionInvestment

World-Class STARTUPS World-Class RESOURCES

Sales

CONCLUSION

HARDWARE STARTUPS ARE MORE GLOBAL

THAN EVER

NEW NORMAL =

NOT SPECTACULAR …BUT BETTER

THANKS!

“Give a man a fish …and a fishing rod”

ben @ hax.co