Crazy, Cool Or Boring
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DISTRUPTION with HARDWARE Crazy, Cool, or Boring?
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Transcript of Crazy, Cool Or Boring
DISTRUPTION with HARDWARE Crazy, Cool, or Boring?
Disruption is coming!…
Here it is…
Here it is…
DISRUPTION is quiet.
2011, Silicon Valley
“NEVER AGAIN!” — PR2
PRICE: $400,000
“NEVER AGAIN!” — PR2
$400,000
PROBLEMS
TIME COSTS PRICE VISION
THE FUTURE
CRAZY COOL
BORING
THE BIG FOUR
>150 STARTUPS / YEAR
HARDWARE LIFE SCIENCES
SOCIAL/MOBILE
FOOD
DEEP TECH VERTICALS
STARTUPS238YEARS5
RAISED$430MKICKSTARTERS111BACKERS$50M
WHY HARDWARE
PHYSICAL WORLD HUMAN BODY
UPSIDE TOUCH THE
FUTURE
DOWNSIDE LONG WAIT
INNOVATORS
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
LAGGARDS
ADOPTION CURVE
0
50
100
150
1 2 3 4 5 6 7 8 9 10
YEARS
1R&D
INCUMBENTSTARTUP
2
64
128
100
FIRST WAVE
WHAT’S NEXT?
SCI-FI IS (MOSTLY)
WRONG
FLYING CAR
Slovakia
JET PACK
U.S.A.
ANDROIDS
Japan
IMPRACTICAL EXPENSIVE
THE REAL FUTURE IS DIFFERENT
“The Grandchild Test”
Wasn’t it [inconvenient]
[annoying] [boring]
?
CONSUMER EXAMPLE HEADPHONES
low tones mid tones high tones
sens
itivi
ty
“Everyone had the same?!”
REVOLS: CUSTOM FIT
NURA: TUNED TO YOU
MINDSET: FOR WORK
HEALTH TECH EXAMPLE SLEEP
FROM TRACKING TO SOLVING
“You just waited??”
MOONA (Smart) Pillow
Thermostat Movement
Machine Learning
SANA (Smart) Mask
Light Sound HRV Machine Learning
#BalanceTonRonfleur #MeToo
KOKOON (Smart) Headphones
Comfort Brainwaves
Machine Learning
DIGITAL THERAPIES
DATA IS THE NEW BLOOD
“Donating your data
might help more than an organ”
DUNCAN TURNER, HAX
DATA IS THE NEW BLOOD
P4 MEDICINE
PREVENT PREDICT
PERSONALIZE PARTICIPATE
“You went to hospitals?”
ENTERPRISE EXAMPLE SERVICE ROBOTS
AUTOMATION IS NOT NEW…
DULL DIRTY
DANGEROUS
“You did it by hand??”
JOBS CHANGE BUT THERE IS
A LOT OF WORK
DULL DIRTY
DANGEROUS
AVIDBOTS
Canada
SIMBE ROBOTICS
U.S.A.
DULL DIRTY
DANGEROUS
$400,000
2011 GENERAL ROBOT ONBOARD COMPUTING
2017 SPECIALIZED ROBOT CLOUD COMPUTING
$400 (2017)
DULL DIRTY
DANGEROUS
PLECOBOT
MOST REMARKABLY… NOBODY CARES
INDUSTRY EXAMPLE AGRICULTURE
PYCNO: FIELD SENSORS
PLENTY: VERTICAL FARM
RAISED $226M
SOLD FOR $305MBLUE RIVER: LETTUCE WEEDING ROBOT
MAKING THE FUTURE HAPPEN FASTER
1 2 3 4
18 MONTHS
R&D1
2
5
4
3PrototypingProductionInvestmentSales
World-Class STARTUPS World-Class RESOURCES
R&D1
2
5
4
3PrototypingProductionInvestment
World-Class STARTUPS World-Class RESOURCES
Sales
CONCLUSION
HARDWARE STARTUPS ARE MORE GLOBAL
THAN EVER
NEW NORMAL =
NOT SPECTACULAR …BUT BETTER
THANKS!
“Give a man a fish …and a fishing rod”
ben @ hax.co
