Post on 26-Sep-2020
1
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
Three Ways to Economize Your Efforts:Craft a Compelling ‘Why’ to Inspire Action
© Prosci. All Rights Reserved. 2© Prosci. All Rights Reserved.
• Avoid waste, reduce spending, use or manage with thrift, budget‐wisely
• Effort management refers to the effective and efficient allocation of time and resources to perform activities
• Driven by the need to economize scarce resources
Economize Your Efforts
1
2
2
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 3
Volume and Velocityof Change
© Prosci. All Rights Reserved. 4
Group Reflection: Volume and Velocity
Fist to five: where are you on the spectrum?
FistThree Fingers
Five Fingers
Volume and Velocity is slow and steady
Volume and Velocity is moderate and manageable
Volume and Velocity is fast and furious
3
4
3
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 5
Craft a Compelling ‘Why’
Connect and Activate Your Change Roles
Create Captivating Virtual Engagements
Three Ways to Economize Your Efforts
© Prosci. All Rights Reserved. 6© Prosci. All Rights Reserved.
We are great at explaining the "what" of a change project or
initiative, but we often don't focus on the one message that inspires people to take action:
the "why" of the change.
Craft a Compelling ‘Why’ to Inspire Action
Model Apply
Practice Share
5
6
4
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 7
Awareness Change begins with understanding why
© Prosci. All Rights Reserved. 8
Key Questions for Effective Change
Why are we changing?
Why are we changing now?
What is changing?
What is not changing?
What is the risk of not changing?
Define Success:
7
8
5
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 9
Why a Compelling ‘Why’? To Inspire Action.
© Prosci. All Rights Reserved. 10
Why a Compelling ‘Why’? To Inspire Action.
9
10
6
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 11
The Compelling Why Model
© Prosci. All Rights Reserved. 12
The Compelling Why Model
LogicWhy
Empirical Evidence
11
12
7
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 13
The Compelling Why Model
EmotionWhy
Personal Feelings
LogicWhy
Empirical Evidence
© Prosci. All Rights Reserved. 14
The Compelling Why Model
EmotionWhy
Personal Feelings
LogicWhy
Empirical Evidence
13
14
8
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 15
The Compelling Why Model
EmotionWhy
Personal Feelings
VisualWhy
Pictures and Imagery
LogicWhy
Empirical Evidence
© Prosci. All Rights Reserved. 16
The Compelling Why Model
EmotionWhy
Personal Feelings
VisualWhy
Pictures and Imagery
LogicWhy
Empirical Evidence
15
16
9
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 17
The Compelling Why Model
EmotionWhy
Personal Feelings
VisualWhy
Pictures and Imagery
StoryWhy
Characters and a Plot
LogicWhy
Empirical Evidence
© Prosci. All Rights Reserved. 18
The Compelling Why Model
StoryWhy
Characters and a Plot
EmotionWhy
Personal Feelings
VisualWhy
Pictures and Imagery
LogicWhy
Empirical Evidence
17
18
10
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 19
• Electronic health records for large healthcare organizations and academic medical centers
• Hospitals that use this software hold medical records of 54% of patients in the United States
• Voted top overall software suite
• Software to help people get well, help people stay well, and help future generations be healthier
“with the patient at the heart”
SOURCE: Epic.com
An "epic" is a glorious recounting of a nation's events. Like the Iliad or the Odyssey, our electronic health records chronicle the story of a patient's healthcare over time.
Our software is used in …
Example: Epic Systems for Electronic Health Records
© Prosci. All Rights Reserved. 20
Apply the Compelling Why Model
Logic
EmotionVisual
Story
Facts
Figures
Features
Lists
19
20
11
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 21
Apply the Compelling Why Model
Logic
EmotionVisual
Story
Facts
Figures
Features
Lists
Principles
Values
Beliefs
Ego
© Prosci. All Rights Reserved. 22
“How might we…”
Convey a Complex Concept as a Single Image
21
22
12
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 23
Apply the Compelling Why Model
Logic
EmotionVisual
Story
Facts
Figures
Features
Lists
Principles
Values
Beliefs
Ego
Destination
Steps
Progress
Benefits
© Prosci. All Rights Reserved. 24
“How might we…”
Harness Imagination Through a Well‐Told Story
23
24
13
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 25
Apply the Compelling Why Model
Logic
EmotionVisual
Story
Facts
Figures
Features
Lists
Principles
Values
Beliefs
Ego
Destination
Steps
Progress
Benefits
Imagination
Context
Action
Result
© Prosci. All Rights Reserved. 26
Example: Finesta Financial CI/360 Project
• A 3‐year project to capture client information, derive client insights and drive solution innovation
• Implement cloud‐based CRM• Improve sales revenue (10%, 20%,
30%) and client retention rates (25%, 50%, 75%)
• Standardize global data sets
• Transition from transactions to a personalized customer experience
• Innovative solutions that help client achieve their objectives responsive and proactive
• Empower employees to partner in client success
In the fast-changing and highly competitive financial services market, our clients expect us to know who they are and help them achieve their goals; not ours. Their success is our success.
Personalized Experience
“Working as one in CI/360”
Responsive. Proactive. Results.
25
26
14
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 27
Practice The Compelling Why Model on Your Change
© Prosci. All Rights Reserved. 28
An Audience‐Specific ‘Why’
Managers and
Supervisors
Sponsors
Project Teams
Impacted Employees (ADKAR)
27
28
15
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 29
Communicated Through Preferred Senders
Business leaders are preferred senders of
organizational messages
50%
25%
Employee supervisors are preferred senders of personal impact
messages
70%
Copyright © 2020 Prosci Inc. Best Practices in Change Management
Communicated Through Preferred Senders
© Prosci. All Rights Reserved. 30
Share Your Compelling ‘Why’ – Solutions@Prosci.com
StoryWhy
Characters and a Plot
EmotionWhy
Personal Feelings
VisualWhy
Pictures and Imagery
LogicWhy
Empirical Evidence
29
30
16
Craft a Compelling ‘Why’ to Inspire Actionwww.prosci.com/webinars
Copyright 2020 Prosci. All rights reserved.
© Prosci. All Rights Reserved. 31
Craft a Compelling ‘Why’
Connect and Activate Your Change Roles
Create Captivating Virtual Engagements
Three Ways to Economize Your Efforts
solutions@prosci.com | +1 970 203 9332 |prosci.com
Your global partner for change success
31
32