Post on 13-Jan-2015
description
CPSA Monthly Vitamin5 New Ideas to Grow Your Market
Stuart R. Crawford
Bulletproof InfoTech
stuart.crawford@bulletproofIT.ca
www.bulletproofIT.ca
The Evolution of Marketing
• 1950’s - Modern Style of Marketing Commences– Primarily Product Focused
• Mid 1950’s – Sales Orientation– Number One Concern, To Sell What The
Company Produced
• Early 1970’s Realization That Customer Needs Have To Be Addressed
• Early 2000’s – The Birth Of Leveraging The Web.
Marketing vs. Sales
• Marketing is all activity that is conducted prior to the sales appointment to reach and interest prospects and includes messaging that prepares prospects for the sales process (lead generation)– Direct mail– Telemarketing– Events– Website– Marketing activity identifies Suspects…
• Sales encompasses all engagements that require interaction with prospects on a personal level (qualifying)
– One-on-one meetings– Cold calls– Networking– Sales activity identifies PROSPECTS…
Passive and Active Marketing
• Passive– Website– News Releases– Case Studies– White Papers
• Active (Direct)– Your Website– Your Blog– Your Newsletter– Your Postcards– Your Mailouts– Telemarketing
You need to have an overall strategy that covers everything
Today, you can leverage the power of the Internet to source examples, reach new audiences, share your stories.
Web Strategies can help you propagate this message
Enter the 21st Century
• Marketing Your Services Has Changed!– Relationships Still Matters– How You Touch Them Has Changed– Passive and Active Marketing
• Do You Have Permission?– E-Mail Marketing Is Dying– How Are You Reaching People?
Why E-Mail No Longer Works
• New SPAM Legislation Preventing Unsolicited Email
• SPAM Filters• No One Wants Your
Junk, Unless They Ask For It!
• What Can We Do?
Introducing New Ways To Reach Clients
• Blogs• Podcasting/Webcasts• Internet Delivered
Video• Twitter/Social Media• Social Networking
Blogging – Get The Word Out
• Low Cost• Immediate Expert• Competitive
Difference• Share Knowledge• Your Opinion• Build Community• Better
Communications• Search Engines
The Spoken Word
• Add Your Own Voice• Share Experiences• Interview Clients• Talk About Your
Solutions• Position Yourself
Ahead Of Others• Talk About Your Story• Low Barrier To Entry
Let Me See The Difference
• Shoot Your Own Video
• Add Video To Your Website
• Show Your Stuff• Interview Others• Video Attracts Others• Many People Are
Visual• Be The Leader
Can I Let You Know What I Am Doing?
• Social Media Let’s Your Followers Know What You Are Doing
• Twitter Is The Leader• Micro-Blogging• Tweet From Your
Phone or Browser• Followers Follow You
How Many Friends Do You Have?
• LinkedIn• Plaxo• Facebook
• Social Networking • Form Online
Relationships• Link With Others In
Your City, Market, Product Focus, Peers
When You Master This!
Leverage Twitter Feed to feed your blog posts to Twitter
Services like Twitterberry
will allow you to post from
your Blackberry to
Log on to twitter.com to post directly
Twitter can feed your Facebook
directly
Your Blog can feed:
•Facebook•LinkedIn•Other via RSS
Last Minute Things…
• Be Unique• Don’t Spam• Offer Value• Use Social Media To
Create New Relationships
• Use Your Blogs, Video, Podcasts To Become The Expert
• Be Someone That Everyone Will Remember
Questions
Upcoming Courses
March 19th, David West hosts Blogging for Business CourseMarch 28th, Stuart Crawford hosts Blogging Workshop
About…
• Bulletproof Provides IT Services, Computer Repair, IT Outsourcing and Technology Consulting
• Calgary and Red Deer
• Wide Range of Worry-Free Services
Calgary (403) 206-2233
Red Deer (403) 340-1011
Web: www.bulletproofIT.caEmail: info@bulletproofIT.ca