CPSA Monthly Vitamin5 New Ideas to Grow Your Market

Stuart R. Crawford

Bulletproof InfoTech

stuart.crawford@bulletproofIT.ca

www.bulletproofIT.ca

The Evolution of Marketing

• 1950’s - Modern Style of Marketing Commences– Primarily Product Focused

• Mid 1950’s – Sales Orientation– Number One Concern, To Sell What The

Company Produced

• Early 1970’s Realization That Customer Needs Have To Be Addressed

• Early 2000’s – The Birth Of Leveraging The Web.

Marketing vs. Sales

• Marketing is all activity that is conducted prior to the sales appointment to reach and interest prospects and includes messaging that prepares prospects for the sales process (lead generation)– Direct mail– Telemarketing– Events– Website– Marketing activity identifies Suspects…

• Sales encompasses all engagements that require interaction with prospects on a personal level (qualifying)

– One-on-one meetings– Cold calls– Networking– Sales activity identifies PROSPECTS…

Passive and Active Marketing

• Passive– Website– News Releases– Case Studies– White Papers

• Active (Direct)– Your Website– Your Blog– Your Newsletter– Your Postcards– Your Mailouts– Telemarketing

You need to have an overall strategy that covers everything

Today, you can leverage the power of the Internet to source examples, reach new audiences, share your stories.

Web Strategies can help you propagate this message

Enter the 21st Century

• Marketing Your Services Has Changed!– Relationships Still Matters– How You Touch Them Has Changed– Passive and Active Marketing

• Do You Have Permission?– E-Mail Marketing Is Dying– How Are You Reaching People?

Why E-Mail No Longer Works

• New SPAM Legislation Preventing Unsolicited Email

• SPAM Filters• No One Wants Your

Junk, Unless They Ask For It!

• What Can We Do?

Introducing New Ways To Reach Clients

• Blogs• Podcasting/Webcasts• Internet Delivered

Video• Twitter/Social Media• Social Networking

Blogging – Get The Word Out

• Low Cost• Immediate Expert• Competitive

Difference• Share Knowledge• Your Opinion• Build Community• Better

Communications• Search Engines

The Spoken Word

• Add Your Own Voice• Share Experiences• Interview Clients• Talk About Your

Solutions• Position Yourself

Ahead Of Others• Talk About Your Story• Low Barrier To Entry

Let Me See The Difference

• Shoot Your Own Video

• Add Video To Your Website

• Show Your Stuff• Interview Others• Video Attracts Others• Many People Are

Visual• Be The Leader

Can I Let You Know What I Am Doing?

• Social Media Let’s Your Followers Know What You Are Doing

• Twitter Is The Leader• Micro-Blogging• Tweet From Your

Phone or Browser• Followers Follow You

How Many Friends Do You Have?

• LinkedIn• Plaxo• Facebook

• Social Networking • Form Online

Relationships• Link With Others In

Your City, Market, Product Focus, Peers

When You Master This!

Leverage Twitter Feed to feed your blog posts to Twitter

Services like Twitterberry

will allow you to post from

your Blackberry to

Twitter

Log on to twitter.com to post directly

Twitter can feed your Facebook

directly

Your Blog can feed:

•Facebook•LinkedIn•Other via RSS

Last Minute Things…

• Be Unique• Don’t Spam• Offer Value• Use Social Media To

Create New Relationships

• Use Your Blogs, Video, Podcasts To Become The Expert

• Be Someone That Everyone Will Remember

Questions

Upcoming Courses

March 19th, David West hosts Blogging for Business CourseMarch 28th, Stuart Crawford hosts Blogging Workshop

About…

• Bulletproof Provides IT Services, Computer Repair, IT Outsourcing and Technology Consulting

• Calgary and Red Deer

• Wide Range of Worry-Free Services

Calgary (403) 206-2233

Red Deer (403) 340-1011

Web: www.bulletproofIT.caEmail: info@bulletproofIT.ca