C.O.W. Rethinking Personal Branding

Presented by "Alisa Marie Beyer, Founder & Creative Director

The Benchmarking Company

The Women’s Center Leadership Series Wednesday, October 13th 2010

The 3 Step C.O.W. Path To Guide Your Personal Branding

Character: Make sure you’ve got a good one. Own: Your own distinctive color.

Work: Your butt off.

“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”

- John Wooden

•  First person inducted into the Basketball Hall of Fame as both a player and coach.

•  Won 10 NCAA Championships in 12 years with the UCLA Bruins.

•  7-time NCAA Men’s Basketball Coach of the Year.

Character grows from the inside out.

1.  What three words would you use to describe yourself?

2.  What three words would others use to describe you?

Seth says what color is your cow?

In a field of black and white you need to stand out.

Own something entirely different from the norm.

So, what are you? Apple? Orange? Kiwi?

The Harder You Work the Luckier You Get

“I'm a great believer in luck and I find the harder I work, the more I have of it.”

- Thomas Jefferson

“I do not know anyone who has gotten to the top without hard work. That is the recipe.”

- Margaret Thatcher

“Unless you are willing to drench yourself in your work beyond the capacity of the average man, you are just not cut out for positions at the top.”

- J.C. Penny