The Next Society

quiz

what’s the percentage of GLOBAL CONSUMERs THAT BELIEVE BUSINESSES NEED TO PLACE EQUAL WEIGHT ON

SOCIETY'S INTEREST AS ON ITS OWN INTEREST?

<70% >70%

of global consumers believe that businesses needs to place equal weight on society’s interest as on its own interest

86% edelman good purpose study, 2012

27% SINCE 2007

what’s the percentage of CONSUMERS THAT WOULD SWITCH BRAND TO HELP SUPPORT A GOOD CAUSE?

<80% >80%

OF GLOBAL CONSUMERS WOULD SWITCH BRAND TO SUPPORT A GOOD CAUSE73%

edelman good purpose study, 2012

what’s the percentage of CEO's revising their strategies in response to consumer demand?

<60% >60%

of ceo’s are revising strategies in response to consumer demand77%

pwc, 2012 global ceo study

what’s the percentage of millennial employees that would except a lower income if their work

contributed to something meaningfull

<50% >50%

of millennial employees would except a lower income if their job contribute to something bigger then themselves57%

kelly global workforce index, 2012

shi(f)t happens

inspire people inside the office walls

inspire people on the streets

roi

q&A

SLIDES@BNDNG.nl

#?

@nwpls

shi(f)t Happens

26

of global consumers believe the statements of authoritative people (business and government) when responding to difficult matters

10% edelman, trust barometer, 2013

43% SINCE 2007

of global consumers trust ‘people like me’87%

edelman, trust barometer, 2013

On which side of the fence are you?

part of the solution orpart of the problem

the next society...

it’s not the biggest of businesses that will survive,

it’s the one that is most adaptable to change.

inspire people inside the office

Our political leaders aren't the only ones

who've been handed a mandate for change.

Leaders of businesses and institutions

everywhere confront a unique opportunity to

transform the way the world works.

- Samuel J. Palmisano, CEO IBM

increase of Ibm stock prize, since launching the smarter planet strategy64%

ibm, q309

or $50 billion dollars market capitalization

increase of Ibm’s brand value, after implementing the smarter planet strategy20%

brandz top 100 most valuable brands, 2009

or $11.3 billion dollars

If you don’t like marriage equality, feel free to sell your Starbucks stock.

- Howard Schultz, CEO Starbucks

inspire people outside the office

social advertising

social web culture

social capitalism

social capitalism

social web rules

1. Inspire with purpose2. Engage employees3. Co-create visions 4. Connect with the world

1. Inspire 2. Engage 3. Transform 4. Connectsocial advertising

1. social advertising 2. social web rules 3. social capitalism

ROI

Clarity of strategy,

innovation

Preferred employer,employee

satisfaction,productivity

Consumer goodwill, advocacy,

profits

Brandawareness, PR,

community engagement

corporate social responsibility?

eerder aan tafel

corporate social opportunity!

eerder aan tafel

Stefan Harzevoort06-42703415

stefan@bndng.comslides@bndng.nl

@nwplswww.bndng.com