Corporate Social Opportunity, not Responsibility - The Next Society
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Transcript of Corporate Social Opportunity, not Responsibility - The Next Society
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The Next Society
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quiz
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what’s the percentage of GLOBAL CONSUMERs THAT BELIEVE BUSINESSES NEED TO PLACE EQUAL WEIGHT ON
SOCIETY'S INTEREST AS ON ITS OWN INTEREST?
<70% >70%
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of global consumers believe that businesses needs to place equal weight on society’s interest as on its own interest
86% edelman good purpose study, 2012
27% SINCE 2007
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what’s the percentage of CONSUMERS THAT WOULD SWITCH BRAND TO HELP SUPPORT A GOOD CAUSE?
<80% >80%
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OF GLOBAL CONSUMERS WOULD SWITCH BRAND TO SUPPORT A GOOD CAUSE73%
edelman good purpose study, 2012
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what’s the percentage of CEO's revising their strategies in response to consumer demand?
<60% >60%
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of ceo’s are revising strategies in response to consumer demand77%
pwc, 2012 global ceo study
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what’s the percentage of millennial employees that would except a lower income if their work
contributed to something meaningfull
<50% >50%
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of millennial employees would except a lower income if their job contribute to something bigger then themselves57%
kelly global workforce index, 2012
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shi(f)t happens
inspire people inside the office walls
inspire people on the streets
roi
q&A
#?
@nwpls
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shi(f)t Happens
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of global consumers believe the statements of authoritative people (business and government) when responding to difficult matters
10% edelman, trust barometer, 2013
43% SINCE 2007
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of global consumers trust ‘people like me’87%
edelman, trust barometer, 2013
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On which side of the fence are you?
part of the solution orpart of the problem
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the next society...
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it’s not the biggest of businesses that will survive,
it’s the one that is most adaptable to change.
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inspire people inside the office
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Our political leaders aren't the only ones
who've been handed a mandate for change.
Leaders of businesses and institutions
everywhere confront a unique opportunity to
transform the way the world works.
- Samuel J. Palmisano, CEO IBM
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increase of Ibm stock prize, since launching the smarter planet strategy64%
ibm, q309
or $50 billion dollars market capitalization
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increase of Ibm’s brand value, after implementing the smarter planet strategy20%
brandz top 100 most valuable brands, 2009
or $11.3 billion dollars
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If you don’t like marriage equality, feel free to sell your Starbucks stock.
- Howard Schultz, CEO Starbucks
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inspire people outside the office
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social advertising
social web culture
social capitalism
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social capitalism
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social web rules
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1. Inspire with purpose2. Engage employees3. Co-create visions 4. Connect with the world
1. Inspire 2. Engage 3. Transform 4. Connectsocial advertising
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1. social advertising 2. social web rules 3. social capitalism
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ROI
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Clarity of strategy,
innovation
Preferred employer,employee
satisfaction,productivity
Consumer goodwill, advocacy,
profits
Brandawareness, PR,
community engagement
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corporate social responsibility?
eerder aan tafel
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corporate social opportunity!
eerder aan tafel