Corporate Logos

Corporate LogosDesign Fundamentals

Meredith Cook

Helps distinguish the identity of a company

Effective logos become synonymous with the organizations they portray

McDonald’s Coca-Cola Nike

Important aspects of a logo: Font/Text Colors Used Images

History of Logos

Hidden Images

Symbolic Images

Double Images

Evolution of Logos…

http://www.youtube.com/watch?v=c20kQzdVEcA

This video talks about some of the most recognizable logos around and the changes they have taken over the years

Evolution of Logos…

http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

http://www.dinesh.com/history_of_logos.html

Journal of Brand Management (2009) 16, 545 – 555. doi: 10.1057/bm.2008.5; published online 18 July 2008

Resources

Documents