Last updated: 01/21/20 (rev. 03a)

BRAND IDENTITY MANUAL

FastenalLogo_blk.eps

Fastenal Brand Identity ManualCorporateLogoUpdated: 01-21-20Rev: 03a

CORPORATE LOGO

01

Logos

Thecorporatelogotypeconsistsofitsstylizedwordmark,Fastenal®. Therearethree1-coloroptionsthatmaybeuseddependinguponthecolorvalueofthebackgroundorsubstratethatthelogoisplaced.

Note:The1-colorwhiteversionofthelogoisprimarilydisplayedonaFastenalBlue*(Pantone® 2935) orblackbackground.Otherdarkbackgroundcolorsmaybeusedasrequired,butmustreceivepriorapproval[ex.1-color,co-brandedpiecesthatarenotprimarilyFastenalfocused].

FastenalLogo_wht.eps

*Bluebackgroundnotactuallyapartofthelogo.

FastenalLogo_blu.eps

Clear Space

Clearspaceistheassignedsafetyareathatsurroundsthelogotopreventothergraphicelementsfromdiminishingitsimpact.NoothergraphicelementshouldviolatetheclearspaceoftheFastenal®logo.

Thesizeofthisareaisdeterminedbymeasuringtheheightoftheflag/crossbaroftheletter“F”asindicatedinthediagramontheleft.Theminimumclearspacesurroundingthelogoisequaltothismeasurementasindicatedby“X”inthediagram.

Note:Thisistheminimumspacerequirementandthatmoredistanceshouldbeallowedwherepossible.

Proportions

WhenresizingtheFastenal®logo,itiscriticalthattheproperproportionsaremaintained.Withmostsoftwareapplications,holdingdowntheshiftkeywhiledraggingacorneroftheartworkwillaccomplishthis.

Ifenteringascaleinadialogbox,besurethatthehorizontalandverticaladjustmentsarethesamepercentage.

LOGO USAGE

02Fastenal Brand Identity Manual

LogoUsageUpdated: 01-21-20

Rev: 03a

X

X

X

=minimumclearspacerequiredsurroundingFastenal®logoX

X X X

X X X

X X X

Exampleofpropertaglinepositioning

X

X

X X XX X X

Exampleofpropertaglinepositioning

Fastenal Brand Identity ManualLogoUsage(cont'd)Updated: 01-21-20Rev: 03a

LOGO USAGE (cont'd)

03

= Incorrect Logo Usage

Compressed

Stretched

SkewedNote:Specialpermissionisrequiredpriortodisplayingthelogoanywayotherthanhorizonally.

Busy Background Note:Useaneutralbackgroundtohelpwithlogovisibilty.

Color ChangedNote:ThisalsoincludesanyFastenallogo/taglinecombination.

AlteredNote:PleasedonotattempttorecreateorotherwisemodifyanyofFastenal'slogos.

PixelatedNote:Pleasedonotuseartworkthathasbeenpreparedforthewebonprintedmaterials.

Excessive Use of EffectsNote:Moderateuseofeffectsisacceptableonoccasion,butshouldneverbeusedinexcess.ThesameruleappliesforanyprojectorpromotiontheFastenal®logoisdisplayed.

Old/ Wrong logoNote:WenolongerthisversionoftheFastenallogowithblue-lineand“Industrial&Construction”tagline(formoreinformationseepg.04).

Incorrect Logo Usage

HereareafewcommonexamplesofincorrectlogousageoftheFastenallogo.Thesesameusagerules also apply to any approved variationoftheFastenallogoorlockupsthatmayinclude;countriesoforigin,iconography,asubsidiaryofFastenal,ortheinclusionofanytagline/slogansuchas"DistributedExclusivelybyFastenal".

LOGO IDENTIFICATION

04Fastenal Brand Identity Manual

LogoIdentificationUpdated: 01-21-20

Rev: 03a

1.

2.

Old/ Wrong Logo

CorrectWrong

Logo Change (2008)

OvertheyearstheFastenallogohasslowlyevolvedintowhatitistoday–BoldandForwardlooking.Alongthewaytowardsensuringamoreconsistent,simple,andcleandesignweinevitablyidentifiedsomeinconsistencies,whichinturncouldleadtoconfusionastowhichlogoisthecorrectonetobeusing...

Identification

Herearefewquickwaysthatyoucaneasilyidentifywhetherornotyouareusingthecorrectlogo.

1.)Thereshouldbeagapbetweenthe“A”and“S”inFastenal.Ifthereisnotagap,thenyouhavethewronglogo–pleaserequestanupdatedversionfromFastenal'smarketingdepartment.

2.)Fastenalnolongeruseseithertheblue-lineorthe“Industrial&ConstructionSupplies”taglinelockupasanofficialpartofthelogoitself–thosecomponentsmaystillhoweverbeusedseparately,butnotlockedinwiththelogo(seeexampleoftaglineusage).

Fastenal Brand Identity ManualColorPaletteUpdated: 01-21-20Rev: 03a

COLOR PALETTE

05

Color Change

Fastenal Blue was previously Pantone®(PMS)293;howeverduetochangeswithsoftwareandtheoriginalcolormatchingsystemused,ithasbeenchangedtoPMS2935inordertomaintainaclosermatchwiththeoriginalFastenalBlue.

Primary Brand Colors

Primarybrandcolorsshouldbeusedinthelogoandothercoreapplicationstoconveythebrand.

Secondary Brand Colors

Secondarybrandcolorsaremeanttohelpsupplementthecorecolors.

Accent Colors & Gradients

Coloraccentswhenusedshouldbeusedsparinglytoprovidesomeadditionalcolorcontrast.MetallicsilvermaybeusedasasubstituteforLt.Gray(PMS:428).GradientBlendsmaybeusedtoprovideadditionalcolordepth.

Fastenal Blue with Other Color Matching Systems

Thesecolorsoptionswon'tbeanexactcolormatchwiththePantone®colormatchingsystemprimarilyusedbyFastenal,buttheywillcomeclosewhenothercolormatchingsystemsarerequired.

RAL: 5005Sherwin Williams®:F75LC14–"EquipmentBlue"(metal),-or-SW6965–"HyperBlue"(non-metal)Krylon®:2329–"PatrioticBlue"

Fastenal Blue (PMS: 2935)

C: 100% | M: 57% | Y: 0% | K: 2%

R:0|G:89|B:156

Web(Screen):#00599C

Black

C: 0% | M: 0% | Y: 0% | K: 100%

R:28|G:27|B:26

Web(Screen):#1C1B1A

Lt. Gray (PMS: 428)

C: 2% | M: 0% | Y: 0% | K: 18%

R:200|G:204|B:206

Web(Screen):#C8CCCE

White

C: 0% | M: 0% | Y: 0% | K: 0%

R:255|G:255|B:255

Web(Screen):#FFFFFF

Dk. Blue (PMS: 295)

C: 100% | M: 57% | Y: 0% | K: 40%

R:0|G:59|B:105

Web(Screen):#003B69

Blue BlendGradientblend isamixofFastenalBlueandDk.Blue(asshownabove).

Dk. Gray (PMS: 430)

C: 5% | M: 0% | Y: 0% | K: 45%

R:136|G:141|B:145

Web(Screen):#888D91

SECONDARY

PRIMARY

ACCENT COLORS

Gray BlendGradient blend is amix of Lt.GrayandDk.Gray(asshownabove).

Silver (PMS: 877)

C: 2% | M: 0% | Y: 0% | K: 18%

R:200|G:204|B:206

Web(Screen):#C8CCCE

Lt. Blue (PMS: 290)

C: 25% | M: 2% | Y: 0% | K: 0%

R:171|G:216|B:244

Web(Screen):#ABD8F4

GRADIENT BLENDS

Note:MetallicaccentsometimesusedinprintasasubstituteforLt.Gray.Note:Thisaccentcolorisusedverysparingly,ifatall.

TYPOGRAPHY

06Fastenal Brand Identity Manual

TypographyUpdated: 01-21-20

Rev: 03a

Alternate Typeface Usage

AlthoughHelvetica and Helvetica Neue areverytraditionaltypeface,theyarenotalwayspre-installedonacomputer.Thatsaid,thereareseveralotheracceptabletypefacealternativesthatweallow.

Arial:TypicallyusedinPowerPointpresentationsandWordDocumentsdueitssimilaritytotheHelveticafontfamily,aswellasbeingacommontypefacethatisgenerallyinstalledonallcomputers.

Open Sans:Onlyusedasanalternativetypefaceforwebrelatedprojects,specificallyforlivetext.

Note:Ifoneofthesealternativefontsisused,thenitshouldbeuseduniformlythroughouttheproject.Ifmorethanonetypefaceisdesiredforaproject,itshouldneverexceedmorethantwodifferentfonts.

Helvetica LT Std – Roman

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(:*!?')

Helvetica Neue LT Std – Roman

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(:*!?')

Helvetica LT Std – Condensed

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(:*!?')

Helvetica Neue LT Std – Condensed

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(:*!?')

Helvetica LT Std – Bold Condensed

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(:*!?')

Helvetica Neue LT Std – Bold Condensed

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(:*!?')

Helvetica LT Std – Black Condensed

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(:*!?')

Helvetica Neue LT Std – Black Condensed

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;(:*!?')

**Note:AllcorrespondingObliqueorItalicstylesmaybeusedaswell.**

Fastenal Brand Identity Manual<Insert Title>Updated: 00-00-18Rev: 03a

TITLE HERE

00Notice: This visual reference guide is subject to change. Please contact David Herold for the latest version.

Contact Information:

Brand Manager: David HeroldEmail: dherold@fastenal.comPhone: (507) 453-8621 | ext. 8621

Graphic Design Manager: Joe McCormickEmail: mmccormi@fastenal.comPhone: 507-453-8969 | ext. 8969