Corporate foresight - A brief overview

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Transcript of Corporate foresight - A brief overview

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Corporate Foresight Brief OverviewCorporate foresight is an ability that includes any structural or cultural element that enables the company to detect discontinuous change early, interpret the consequences for the company, and formulate effective responses to ensure the long-term survival and success of the company.

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Corporate Foresight – Overview

1. The Enterprise and its Future2. Dealing with the Future3. A Typical Framework, Methods and Practice4. Building A Strategic Competence

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The Enterprise and Its Future• Embedded Systems – Macro-, Exo-, Meso-, Micro-• The Context - VUCA• Forces and Drivers of Change- Nonlinearity, Discontinuities

and Surprise• Possible, Probable, Plausible

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http://thinkingfutures.net/foresightmethods/

Enterprise embedded in contexts

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Industry

Market

Enterprise

Economy

Enterprise ContextDrivers of Change

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Studying Impact - A Comprehensive framework

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https://lh3.ggpht.com/-lKlyCYG4LFo/UpyHFSpqglI/AAAAAAAAALc/_o05mRzLXcE/s1600/Kingston.011.jpg

Futures Cones – A Simple Model

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Dealing with the Future• The Need and Value – A widespread concern• The lack of Foresight and its Consequences• Shaping the Future – Preferred Futures

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The Opportunity – 3 Horizons

Value ValueValue Value

Horizon 1

Horizon 2

Horizon 3

Emerging Paradigms

Future Paradigms

Current Paradigms

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The methods associated with the modes and sub-modes are often shared among various objects of design as shown in the table (illustrative only). However, they might be specific to the object as well, giving rise to variations within the same mode.

Siemens – Pictures of the Future

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The methods associated with the modes and sub-modes are often shared among various objects of design as shown in the table (illustrative only). However, they might be specific to the object as well, giving rise to variations within the same mode.

Other Examples

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Value Contribution

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A Typical Foresight Framework

• Information, Insight, Implications and Impact, Initiatives• The Method• Embedding Foresight

– Strategic Decision Making– Innovation and New Product Development

• Practice

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http://thinkingfutures.net/foresightmethods/

A Generic Foresight Framework

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The methods associated with the modes and sub-modes are often shared among various objects of design as shown in the table (illustrative only). However, they might be specific to the object as well, giving rise to variations within the same mode.

Methods and Process e.g.

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Example – New Business Unit - 1

Rene Rohrbeck

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3.4 Building Strategic Competence• Practicing Foresight

– Typical approaches to the future– Why Enterprises do not practice foresight

• Good foresight practice– European and US surveys.

• Maturity Models• Capability Development

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Example – New Business Unit - 2

Rene Rohrbeck

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Example – New Business Unit - 3

Rene Rohrbeck

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The methods associated with the modes and sub-modes are often shared among various objects of design as shown in the table (illustrative only). However, they might be specific to the object as well, giving rise to variations within the same mode.

Different Roles – e.g. Innovation

Rene Rohrbeck

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Source – Terry Grim

Futures Maturity Model

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