MARKETING IN A BILLION CHANNEL UNIVERSE

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Jeremy EpsteinMarketing Navigatorjer979@neverstopmarketing.com

WAS IT ONLY A PRINTING PRESS?

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Tools vs. Implications

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#1: It’s an Attention Economy

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#2: Power of Permission

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#3: Ridiculous Reach of the Individual

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HOW TO SURVIVE IN

THIS ENVIRONMENT?

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Check this out!

Drive WOM!

4 Survival Strategies

1 Be “Remarkable”

2 Be a Good Storyteller

3Build a Dandelion Marketing Culture

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4 Build a Community that Cares

BE REMARKABLE!No One Shares Boring Stuff With Their Friends

Business Cards Can Be Remarkable!

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Invoices Can Be Remarkable!

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You’re JNJ. Whenever the hell you want.

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“The aim of marketing is to make selling superfluous.”

“The enterprise has two—and only two— basic functions: Marketing and Innovation.”

Peter Drucker’s Opinion on Marketing

BE A GOOD(WELL, GREAT ACTUALLY)STORYTELLER

Stories We Help Other To Tell Themselves

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I’m a size 4! At least at

the Limited.

Stories That Are Authentic

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http://bit.ly/aILDu1

BUILD A DANDELION MARKETING CULTURE

Spread Seeds Knowing Some Will Thrive, While Most Will Die

Cultural Cornerstones

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High Fault Tolerance

Take Risk

http://www.dandelionmarketing.biz

Commander’s Intent

Make Everyone a Marketer

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NURTURE A COMMUNITY THAT CARESCommunity Driven Marketing

Identify Raving Fans

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Only 15% Are

“Influencers”

They Create Only 30% of

the Buzz

Community Driven Marketing

Identify Cultivate Activate

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www.communitydrivenmarketing.com

Cultivate to Earn Permission

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3 Connect Like-Minded People

Event 1 Event 2 Event 30%

10%

20%

30%

40%

50%

60%

70%

80%

Increased Turnout for Events

1465

28

Activation

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@jer979

Marketing’s Darwinian Moment

jer979@neverstopmarketing.com

Twitter: @jer979

Linkedin.com/in/jer979

www.neverstopmarketing.com

Thanks for your

attention and permission!