eileen schuch | @eileenschuch

Word of Mouth Marketing:How it can help your business grow

Dublin Web Summit, 31 October 2013

50 Shades of Cool

WoM boosts book sales

• Fastest-selling paperback• Amazon UK best-selling• USA Today N°1 20 weeks

70 Mio

UK

UKUK

Record

The Cool Summit

Reunite 10’000 tech folk

• 3’000 comment threads

• Reached audience 3 Mio

• 91% positive feedbacks

43%

People’s StageVoting Startups

11%

6 weeks

80%

Coolture Styling

Reach 12% of the population

• 120 products for free• 1 Mio Swiss reached• 200’000 engagement

4 weeks

12%

WoW experiences for WoM

WoWWoWWoWWoW

Client = Media

WoW

Product = best WoM tool

ShareStory

• Extraordinary

• Emotions

• Real life

WoM

It’s nothing new!

Brand conversations

• 90% offline

• 10% online

92% trust recommendations from family and friends more than any other form of advertising

real life

other

Online conversations

Impact purchase decisions

• Reviews• Testimonials• Ratings

Getting it right

geekmum

foodie

fashionistanpaactiviste

Experience

CreativityConceptualizationExpertise

The right product,

for the right person,

at the right moment,

in the right place,

In the right way.

www.coolbrandz.com

Thank you very much for your attention! You’re cool!