coolbrandz presentation: Dublin Web Summit 2013
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Transcript of coolbrandz presentation: Dublin Web Summit 2013
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eileen schuch | @eileenschuch
Word of Mouth Marketing:How it can help your business grow
Dublin Web Summit, 31 October 2013
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50 Shades of Cool
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WoM boosts book sales
• Fastest-selling paperback• Amazon UK best-selling• USA Today N°1 20 weeks
70 Mio
UK
UKUK
Record
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The Cool Summit
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Reunite 10’000 tech folk
• 3’000 comment threads
• Reached audience 3 Mio
• 91% positive feedbacks
43%
People’s StageVoting Startups
11%
6 weeks
80%
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Coolture Styling
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Reach 12% of the population
• 120 products for free• 1 Mio Swiss reached• 200’000 engagement
4 weeks
12%
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WoW experiences for WoM
WoWWoWWoWWoW
Client = Media
WoW
Product = best WoM tool
ShareStory
• Extraordinary
• Emotions
• Real life
WoM
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It’s nothing new!
Brand conversations
• 90% offline
• 10% online
92% trust recommendations from family and friends more than any other form of advertising
real life
other
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Online conversations
Impact purchase decisions
• Reviews• Testimonials• Ratings
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Getting it right
geekmum
foodie
fashionistanpaactiviste
Experience
CreativityConceptualizationExpertise
The right product,
for the right person,
at the right moment,
in the right place,
In the right way.
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www.coolbrandz.com
Thank you very much for your attention! You’re cool!