The value of true interest

Mr. Stephan van den BremerManaging Director Europe

April 12, 2012

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1. The concept of true interest

2. How it works

3. Personalised content

4. Conversion optimisation

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1. The interest of my audience

How long have you been in this room?

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The interest of my audience

How many questions have you asked?

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The interest of my audience

Are you sitting on the front row?

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It is true interest that matters:- what level of interest- in which product(s)- at this very moment

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Introducing IgnitionOne

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Copyright IgnitionOne 2011

TELCOCABLE

ENERGY

AUTOMOTIVE

TECHNOLOGY

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Working for world class brands

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1. The concept of true interest

2. How it works

3. Personalised content

4. Conversion optimisation

Onsite solutions

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The Live Marketerhttps://controlroom-eu.ignitionone.comUsername: demoPassword: demon

The Live marketer visualises the scoring & profiling engine which identifies the True Interest in real-time

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Copyright IgnitionOne 2011

Online touch points based on real interest

ContentOptimisatio

n

Personalised

Promotions

Proactive Engagemen

t

Conversion

smart retargeting

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1. The concept of true interest

2. How it works

3. Personalised content

4. Conversion optimisation

Case study 1:Personalised

contentbetter web experience,

higher click-rates

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Copyright IgnitionOne 2011

T-Mobile Netherlands

The default banner

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Copyright IgnitionOne 2011

T-Mobile Netherlands

The banner for users with a Blackberry interest

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Personalised and relevant content is clearly more appreciated by the site users.

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Contribution to results

Impressions Click-Through Sales0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

75%

36%

25%25%

64%

75%

Default banner

Personalised

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1. The concept of true interest

2. How it works

3. Personalised content

4. Conversion optimisation

Case study 2:Conversion

optimisationthe virtual salesman

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Upon reaching the right interest level…

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… the most relevant offer is presented pro-actively…

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… based on actual promotions.

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A/B test to show actual increase in sales conversion

Total visitors

A: Control Group(without IgnitionOne)

B: Test Group with IgnitionOne)

20% 80%

:Sales

conversion = 100

Conversion Index = 111

Summary• Understanding True

Interest and buying propensity

• Proven technology to increase conversion rates

• Multiple uses to focus on business needs

• Light implementation to work with existing tech platform

Brussels office

J.E. Mommaertslaan 20aB-1831 DiegemBelgiumP: +32 (0) 2 725 8711M: +31 (0) 634 939004E: stephan.vandenbremer@ignitionone.com