Conversion12 - Stephan van den Bremer - IgnitionOne
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The value of true interest Mr. Stephan van den Bremer Managing Director Europe April 12, 2012
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Transcript of Conversion12 - Stephan van den Bremer - IgnitionOne
The value of true interest
Mr. Stephan van den BremerManaging Director Europe
April 12, 2012
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1. The concept of true interest
2. How it works
3. Personalised content
4. Conversion optimisation
3P r o p r i e t a r y & C o n fi d e n t i a l
1. The interest of my audience
How long have you been in this room?
4P r o p r i e t a r y & C o n fi d e n t i a l
The interest of my audience
How many questions have you asked?
5P r o p r i e t a r y & C o n fi d e n t i a l
The interest of my audience
Are you sitting on the front row?
6P r o p r i e t a r y & C o n fi d e n t i a l
It is true interest that matters:- what level of interest- in which product(s)- at this very moment
2 1
3
Introducing IgnitionOne
8P r o p r i e t a r y & C o n fi d e n t i a l
9P r o p r i e t a r y & C o n fi d e n t i a l
Copyright IgnitionOne 2011
TELCOCABLE
ENERGY
AUTOMOTIVE
TECHNOLOGY
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Working for world class brands
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1. The concept of true interest
2. How it works
3. Personalised content
4. Conversion optimisation
Onsite solutions
12P r o p r i e t a r y & C o n fi d e n t i a l
The Live Marketerhttps://controlroom-eu.ignitionone.comUsername: demoPassword: demon
The Live marketer visualises the scoring & profiling engine which identifies the True Interest in real-time
13P r o p r i e t a r y & C o n fi d e n t i a l
Copyright IgnitionOne 2011
Online touch points based on real interest
ContentOptimisatio
n
Personalised
Promotions
Proactive Engagemen
t
Conversion
smart retargeting
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1. The concept of true interest
2. How it works
3. Personalised content
4. Conversion optimisation
Case study 1:Personalised
contentbetter web experience,
higher click-rates
16P r o p r i e t a r y & C o n fi d e n t i a l
Copyright IgnitionOne 2011
T-Mobile Netherlands
The default banner
17P r o p r i e t a r y & C o n fi d e n t i a l
Copyright IgnitionOne 2011
T-Mobile Netherlands
The banner for users with a Blackberry interest
18P r o p r i e t a r y & C o n fi d e n t i a l
Personalised and relevant content is clearly more appreciated by the site users.
19P r o p r i e t a r y & C o n fi d e n t i a l
Contribution to results
Impressions Click-Through Sales0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
75%
36%
25%25%
64%
75%
Default banner
Personalised
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1. The concept of true interest
2. How it works
3. Personalised content
4. Conversion optimisation
Case study 2:Conversion
optimisationthe virtual salesman
22P r o p r i e t a r y & C o n fi d e n t i a l
Upon reaching the right interest level…
23P r o p r i e t a r y & C o n fi d e n t i a l
… the most relevant offer is presented pro-actively…
24P r o p r i e t a r y & C o n fi d e n t i a l
… based on actual promotions.
25P r o p r i e t a r y & C o n fi d e n t i a l
A/B test to show actual increase in sales conversion
Total visitors
A: Control Group(without IgnitionOne)
B: Test Group with IgnitionOne)
20% 80%
:Sales
conversion = 100
Conversion Index = 111
Summary• Understanding True
Interest and buying propensity
• Proven technology to increase conversion rates
• Multiple uses to focus on business needs
• Light implementation to work with existing tech platform
Brussels office
J.E. Mommaertslaan 20aB-1831 DiegemBelgiumP: +32 (0) 2 725 8711M: +31 (0) 634 939004E: [email protected]
