Conversational Marketing

An Introduction

Conversational Marketing: an introduction

LBi Client Afternoon - 21 April 2010

What we will talk about

push

twitterDIALOG

pull

CONVERSATIONadvocatesb

usi

nes

s

face

book mobile

blo

gENGAGEMENT

participation

influ

ence

COMMUNITY

PUSH DIALOGUE

Introduction

#FFS STOP

SHOUTING !

havingsecond thoughts ?

(think again)

1.700.000.000 internet users

400.000.000 facebook users150.000.000 blogs 75.000.000 twitter users 50.000.000 linkedin users

Many users

100.000.000 youtube video views 60.000.000 facebook status updates 50.000.000 tweets 10.000.000 facebook photo uploads

4.000.000 blog posts EACH DAY !

Active users

Facebook surpasses Google as N°1 US website WHAAT ?!

Frequent users

Facebook Mobile hits 100.000.000 users, now bigger than Twitter

Innovative users

OK, but

what’s in it for us ?

Some benefits :a summary1. Reach2. Speed / Ease of use3. Natural SEO4. Insights (market and consumer)5. Targeting 6. 1-to-1 communication

(personalization)7. Relationship building8. Get a ‘face’ (branding)

Start theCONVERS(at)I

ON

This is about reaching the top of the engagement pyramid

6 Degrees of Participation

Collaborate

Participate

Facilitate

Listen

Publish

Empower Advocate

Fan

Indifferent

ROI

Build relationships

not databases

Many tools available …

Know your target group:• The average social network user is 31• The fastest growing demographic on Facebook is women over 55• The average ‘social gamer’ is a 43-year-old woman

WHOWHAT

WHEREWHY

influential≠

influencing

Think outside of the (internet -) box…

TAKE YOUR COMMUNITY

OFFLINE !

Can't please everyone is the secret to being

remarkable

- Seth Godin

Do goodrather thanLook good

Do not let social media become aface(book)lift

External changes requireinternal changes

80%RULE

the

80%

80% of succesis getting your company ready

... only 20%is about technology

This is about becoming theÜber-Connected Organization

- Harvard Business Review

Conversation Manager,anyone ?(check the other session )

STARTsmall !

“I walk slowly, but I don't walk backwards”

do as Abraham Lincoln said:

Thanks…

Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be