Chatbots 101: an introduction to conversational interfaces for the enterprise
Conversational Marketing: an Introduction
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Conversational Marketing An Introduction
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Learn what you need about Conversational Marketing in 15 minutes. Be sure to check out some of the other presentations from our LBi Client Afternoon.
Transcript of Conversational Marketing: an Introduction
Conversational Marketing
An Introduction
Conversational Marketing: an introduction
LBi Client Afternoon - 21 April 2010
What we will talk about
push
twitterDIALOG
pull
CONVERSATIONadvocatesb
usi
nes
s
face
book mobile
blo
gENGAGEMENT
participation
influ
ence
COMMUNITY
PUSH DIALOGUE
Introduction
#FFS STOP
SHOUTING !
havingsecond thoughts ?
(think again)
1.700.000.000 internet users
400.000.000 facebook users150.000.000 blogs 75.000.000 twitter users 50.000.000 linkedin users
Many users
100.000.000 youtube video views 60.000.000 facebook status updates 50.000.000 tweets 10.000.000 facebook photo uploads
4.000.000 blog posts EACH DAY !
Active users
Facebook surpasses Google as N°1 US website WHAAT ?!
Frequent users
Facebook Mobile hits 100.000.000 users, now bigger than Twitter
Innovative users
OK, but
what’s in it for us ?
Some benefits :a summary1. Reach2. Speed / Ease of use3. Natural SEO4. Insights (market and consumer)5. Targeting 6. 1-to-1 communication
(personalization)7. Relationship building8. Get a ‘face’ (branding)
Start theCONVERS(at)I
ON
This is about reaching the top of the engagement pyramid
6 Degrees of Participation
Collaborate
Participate
Facilitate
Listen
Publish
Empower Advocate
Fan
Indifferent
ROI
Build relationships
not databases
Many tools available …
Know your target group:• The average social network user is 31• The fastest growing demographic on Facebook is women over 55• The average ‘social gamer’ is a 43-year-old woman
WHOWHAT
WHEREWHY
influential≠
influencing
Think outside of the (internet -) box…
TAKE YOUR COMMUNITY
OFFLINE !
Can't please everyone is the secret to being
remarkable
- Seth Godin
Do goodrather thanLook good
Do not let social media become aface(book)lift
External changes requireinternal changes
80%RULE
the
80%
80% of succesis getting your company ready
... only 20%is about technology
This is about becoming theÜber-Connected Organization
- Harvard Business Review
Conversation Manager,anyone ?(check the other session )
STARTsmall !
“I walk slowly, but I don't walk backwards”
do as Abraham Lincoln said:
Thanks…
Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be
