Post on 05-Dec-2014
description
2010 Beyond Marketing Group, Inc.
What Makes Good Website Content for
Professional Services
By Lynette Hawkins
2010 Beyond Marketing Group, Inc.
When People Visit Your Site… Will they come back?
2010 Beyond Marketing Group, Inc.
In Conversations with People Who Visit Sites of Real Estate Agents, Consultants, and even Lawyers, the following content
gets them to come back…
Remember…
People are looking for Value-based content
Here are 7 tips to help you.
2010 Beyond Marketing Group, Inc.
2010 Beyond Marketing Group, Inc.
#1
Content that Keeps the
Target Audience in
Mind
2010 Beyond Marketing Group, Inc.
#2Visuals, Video or
Pictures of Products or Services You
Offer
..As they say,
“A picture is worth a thousand words.”
2010 Beyond Marketing Group, Inc.
#3
Content that Sizzles!
Tips, Checklists, Best Practices
2010 Beyond Marketing Group, Inc.
#4
Simple,
easy-to-follow information
2010 Beyond Marketing Group, Inc.
#5
Goof-Proof Content
Proofread with no grammar or spelling errors.
2010 Beyond Marketing Group, Inc.
#6
Facts Written so that Customer
Sees Your Service
Benefit—
Icing on the cake
#7
FREE Info!
Maybe this tip should have been first.
Everybody wants something Free!
2010 Beyond Marketing Group, Inc.
2010 Beyond Marketing Group, Inc.
Is Your Content Compelling
Enough to Get a Second Visit?
2010 Beyond Marketing Group, Inc.
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