Content Opportunities in Revolutionary Times

John ManciniPresident, AIIM

16 November 2011

Copyright © Open Text Corporation. All rights reserved.

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OpenText and Industry Thought Leadership

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Records, meet engagement.

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Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch trans

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipment

Image Mgmt

PC

1992-2001

A document

Microsoft

Document Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

Social and Cloud

2010-2015

An interaction

Facebook

Social Business Systems

Systems of Record

Systems of Engagement

Consideration Systems of Record Systems of Engagement

Focus Transactions Interactions

Governance Command & Control Collaboration

Core Elements Facts & Commitments Ideas & Nuances

Value Single Source of Truth Discovery & Dialog

Standard Accurate & Complete Immediate & Accessible

Content Authored Communal

Primary Record Type Documents Conversations

Searchability Easy Hard

Usability User is trained User “knows”

Accessibility Regulated & Contained Ad Hoc & Open

Retention Permanent Transient

Policy Focus Security (Protect Assets)

Privacy (Protect Users)

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http://www.flickr.com/photos/paytonc/79973436

SharePoint everywhere.

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SharePoint everywhere.

For 25%, SharePoint content is doubling every 2 years.

5% already have over 10 TB of data.

Biggest issue for users - 46% - lack of strategic plan for SharePoint and lack of clarity on what to use it for.

Over 60% have not yet brought SharePoint into alignment with existing compliance policies.

Only 18% are currently using a BPM 3rd party add on – but this is expected to grow to 55%.

Source: AIIM Industry Watch, 2011

http://www.flickr.com/photos/mymollypop/2645589819

Social everywhere.

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Social everywhere.

Outside the firewall…1,330 years worth of time spent every day on Facebook.800M Facebook users.50% log in on any day.250M photos uploaded per day.

Inside the firewall (per AIIM Industry Watch)…Only 38% have an enterprise social strategy.But 27% now view social as infrastructure.

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http://www.flickr.com/photos/scottvanderchijs/4912947547

Mobile everywhere.

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Mobile everywhere.

Mobile subscribers have grown from 719M in 2000 (60% in developed world) to 5.6 billion today (70% in the developing world).

Only 835M out of 5.6 billion devices are smartphones.

q4:10 - smartphones + tablets > notebooks + desktops.

q2:10 - Windows operating systems < 50% of Internet enabled devices.

Mobile is the only access point for 1/3 of Internet users.

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“It’s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen…Revolution doesn’t happen when society adopts new technologies—it happens when society adopts new behaviors.”

--Clay Shirky

http://www.flickr.com/photos/6argoo3a/6253592631

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Revolutionary expectations.

Employees - consumer expectations re ease of use.

C-suite - cloud and app like expectations re the ease of implementation - dynamic infrastructure, self service, consumption based.

Process owners and consumers - seamless and device independent ways to view and interact with content and processes.

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A long way to go…

94% have deployed mobile access to email, but < 30% have mobile access to enterprise systems -- ECM, CRM, ERP.

37% have no mobile ECM access; a further 30% rely on conventional web interface.

47% allow personal devices to access company data, mostly in a policy void.

Released today! – aiim.org/research

http://www.flickr.com/photos/mxmstryo/4033816209

Information, not plumbing.

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Thank You

@jmancini77blog = DigitalLandfill.org

If you are an information professional, AIIM is where you belong.www.aiim.org