Welcome from

Marketing

$ales

Marketing

$ales

1 week?1 month? 1 year?

“Because of the longer B2B sales cycle, marketers must diligently fill the sales pipeline and continuously support sales by keeping prospects engaged with the brand during the sales cycle through the use of multiple touchpoints, like email or campaign nurture programs. – eMarketer, June 21, 2011

Awareness

1)You get thirsty EVERY DAY of the week.2)The sales cycle is quite short.3)Coca-Cola’s Ad budget is $1.6 Billion

Interest

Consideration

Your content at this stage should talk about your product and its value proposition and

how it can solve your prospect’s need.

Data SheetsFeature/Benefits

Demo VideosBrochures

Confirmation

+20+30

+50