YellowAPI.com Lunch & Learn
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Transcript of YellowAPI.com Lunch & Learn
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Powered by
BETA
Lunch & LearnThursday, June 1st 2011
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couldn’t show up at the photo shoot:Linda Salicco Sylvie Lafond Lisa Lamontagne
COL Matthieu Houle MAJ Carolyne MoranMAJ Bradley WingMAJ Thomas Petyt
MAJ Jean-Luc DavidMAJ Yasha Sekhavat
LT Jonathan Lavoie-Lévesque
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mobile is sexy
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our future. today…
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critical mass
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not only the young cool dudes
Wait! I’m updating my Facebook
status.LOL!
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our DNA
audience
localcontent
intentionto buy
marketing
solutions
for SMBs
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2010: a good start…
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YellowPages.ca featured by Apple. WOW!
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Application in Productivity Category
#1
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downloaded applications2.5 million
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of digital searches in March 201130%
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our
content
will make
us win
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pioneers of mobile monetization in Canada
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Two targets, two products
Brand Filter
National Advertisers
Mobile Priority Placement
Local Advertisers
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2011 : think BIG
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Powered by
BETA
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What is an API?Application Programming Interface
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Why give our content away for free?
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500,000+ applications
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“why would we give our content away for free?”
ROI
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What is an API?Application Programming Interface
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At YPG, one of our key assets is rich local content.
These listings also include ratings and reviews, pictures, videos and people listings.
We have 1.5 M geo-coded business listings and POIs.
DATAYellow Media Database
Business Listings People Listings
Ratings & ReviewsRich Media
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In the past, this content was secured and not accessible.
Today, this content is open, free and available to anyone.
ACCESSYellow Media Database
Business Listings People Listings
Ratings & ReviewsRich Media
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YellowAPI unlocks this rich content, giving a key to the door.
Access is now granted in a secured environment.
UNLOCKYellow Media Database
Business Listings People Listings
Ratings & ReviewsRich Media
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Build engaging customer applications.
Leverage the power of mobile and web.
BUILD APPSYellow Media Database
Business Listings People Listings
Ratings & ReviewsRich Media
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“OPEN UP
your business model”
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OTHERShave donethe same
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OPEN API TIMELINE
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How does YellowAPI add value?So...
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INNOVATE.
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COMPETE.
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YELLOWAPI TARGETS
THE ‘BIG GUYS’ DEVELOPERS
1 2
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target #1 THE ‘BIG GUYS’
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POYNTBusiness, People and
Restaurant searches are powered by
YellowPages.ca.
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YAHOO! MOBILEYahoo! Mobile
integrates YPG’s local business data through
YellowAPI.
That’s
searches/month1,000,000+
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WHEREYellowPages.ca powers
their local business search in Canada.
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CBCCBC has added a local
discovery feature to their site powered by
YellowPages.ca
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target #2 DEVELOPERS
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The result?... symply mind-blowing apps!
HackFestsOlympics for Geeks
1. Take a loft2. Add a WiFi network3. Blend with pure talent4. Complete with lots of Red Bull
Let stew for 6 hours
Serve chilled.
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Want to see some examples of what they develop in 6 hours?
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RESERVELYMake quick, online
reservations with any restaurant in Canada.
With YellowAPI and a little magic, the system calls the
restaurant and makes the reservation for you!
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DATESHAKEDateShake is a sexy app that allows someone to
randomly grab a Twitter friend and find a
restaurant based on their location.
Just shake it!
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RENDEZVIEWRendezView allows two
people to find the perfect place to meet.
Simply input your locations and meet in
the middle!
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PUBCRAWL.MEAn online pub crawling tool framed in a slick-
looking interface.
Pick your pubs, set your itinerary, share it on Facebook and party!
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FLUSHFINDERLooking for a public
washroom around you?
FlushFinder finds closest coffee shops, gas stations,
libraries and more for you to feel better!
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YellowAPI is an incubator, helping take amazing ideas to market.
We support innovators and entrepreneurs looking to live their dreams.
We offer resources:
Financial Technical Creative
Developer Program
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Incredible media coverage about YellowAPI in both Canada and the US!
Yellow Pages Teams Up With Foursquare For “Venue Harmonization Project”
-TechCrunch
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Incredible media coverage about YellowAPI in both Canada and the US!
YellowAPI becomes first Canadian partner for foursquare’s venue harmonization project
-AboutFoursquare Blog
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Canadian Directory Publisher Scripts an API Success Story
-ProgrammableWeb
Incredible media coverage about YellowAPI in both Canada and the US!
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Canada Yellow Pages Launches API - A Picture of a Modern Service
-ReadWriteWeb
Incredible media coverage about YellowAPI in both Canada and the US!
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YPG Making Good on API Strategy-Greg Sterling, Screenwerk
Incredible media coverage about YellowAPI in both Canada and the US!
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You guys have the golden API ecosystem vision-Kin Lane, API Blogger
Incredible media coverage about YellowAPI in both Canada and the US!
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Incredible media coverage about YellowAPI in both Canada and the US!
Yellow Pages is App Happy in Online Push-The Gazette
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FUTURE
People
Yellow Media Database Canada411 Database LesPAC Database RFD Database
+Classifieds Coupons
NEW DATASETS
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+ User Generated Content
RatingsReviewsCheck-ins
SOCIAL INTERACTION
FUTURE READ + WRITE
Yellow Media Database
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YELLOWAPI.COMby the numbers
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LaunchedSEPTEMBER 2010
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of searches/month
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developers(June 2011)
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builtAPPS
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ready to rock’n’roll