Content Marketing in Sport

sport makes people passionate athletes shine in the eyes of their fans as heroes whether its a winning team or an individualthe connotations of sporting success are invaluable

a very tough communications landscape: we are overwhelmed with messages its harder than ever to reach us media attention is at premium media is fragmented

today we cover: content marketing to drive your outreach working with an ever changing media enriching your social media

Content Marketingproviding information of value, that entertains or both and which allows them to interact and be involved

players/participantsfansvolunteersparentsofficialsmediasponsors

provide details of: fixtures & scores team & personal achievements lists of players and their memorable moments

provide details of: insights bios training tips equipment updates

other sources of content: link to issues in the media fan feelings guest posts team histories quirky stories

1. Discover what your fans want 2. Match their needs to your information3. Assemble content in different forms

4. Share content across all platforms 5. Market your content6 Share the load and have fun

Traditional media mainstream media remains a fast, effectiveand affordable way to engage your community

competition for attentionfewer journalistsnews is now on multiple platformsspeed rulessocial media

be newsworthyoffer imageryact fastbe accurate

being differentoffering new informationlinking to trendsimpacting on othershaving a wow factorbeing uniqueacting credibly

Social Medianew media lets you connect directly with fans and followers it can build on traditional media efforts be a stand alone operation but preferably both

communicate fixtures & announce resultspromote eventsprovide live updatespost training tipsincrease loyaltypersonalise your peopleget fan feedback

post regularlyshare admin and information responsibilitiesuse photos & videosask questions & involve fansreply to commentstry different content

report newsbroadcast scoopsannounce scoresdetail eventslink to Facebook & webengage journalists

follow relevant peoplejoin in & share conversationsencourage tweetingre-tweet fan commentsregularly updatelive tweet resultsdont spam

bobcraw@webone.com.au @bobcraw 0401 063 837