Content marketing in sports
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Content Marketing in Sport
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This season use use content marketing to drive your sport's traditional and social media promotional efforts
Transcript of Content marketing in sports
- Content Marketing in Sport
- sport makes people passionate athletes shine in the eyes of their fans as heroes whether its a winning team or an individualthe connotations of sporting success are invaluable
- a very tough communications landscape: we are overwhelmed with messages its harder than ever to reach us media attention is at premium media is fragmented
- today we cover: content marketing to drive your outreach working with an ever changing media enriching your social media
- Content Marketingproviding information of value, that entertains or both and which allows them to interact and be involved
- players/participantsfansvolunteersparentsofficialsmediasponsors
- provide details of: fixtures & scores team & personal achievements lists of players and their memorable moments
- provide details of: insights bios training tips equipment updates
- other sources of content: link to issues in the media fan feelings guest posts team histories quirky stories
- 1. Discover what your fans want 2. Match their needs to your information3. Assemble content in different forms
- 4. Share content across all platforms 5. Market your content6 Share the load and have fun
- Traditional media mainstream media remains a fast, effectiveand affordable way to engage your community
- competition for attentionfewer journalistsnews is now on multiple platformsspeed rulessocial media
- be newsworthyoffer imageryact fastbe accurate
- being differentoffering new informationlinking to trendsimpacting on othershaving a wow factorbeing uniqueacting credibly
- Social Medianew media lets you connect directly with fans and followers it can build on traditional media efforts be a stand alone operation but preferably both
- communicate fixtures & announce resultspromote eventsprovide live updatespost training tipsincrease loyaltypersonalise your peopleget fan feedback
- post regularlyshare admin and information responsibilitiesuse photos & videosask questions & involve fansreply to commentstry different content
- report newsbroadcast scoopsannounce scoresdetail eventslink to Facebook & webengage journalists
- follow relevant peoplejoin in & share conversationsencourage tweetingre-tweet fan commentsregularly updatelive tweet resultsdont spam
- [email protected] @bobcraw 0401 063 837