Content Marketing, how can you

stand out in 2016

Jeremy Spiller

January 2016

#whmweb

Content has now become centre stage

But we all know that

Source: smartInsights.com

Way back then…

Know your audience as well as you can

The right content for the right audience

What’s in it

for me?

Trusted

Expert

Interesting

Valuable

Well written

Shareable

Funny

Educational

What is good content according to Google?

Edward de Bono

Blogs/Articles Case studiesImages

eBooks/White Papers

PresentationsInfographics Video

Webinars

Multiple formats

And repurposing

Plus

Podcasts

Streams

Polls

Quizzes

Treasure hunts

Apps

AR

…and more

Let’s consider text

Find your ‘thing’

Be current

and

relevant

Take an

unusual

POV

Use loads

of visuals

Find a

super

niche

Email: talktome@whitehatmedia.com

Heading: ‘Content Marketing Ebook’

75% of senior executives now watch

work related videos. 65% of them then

visit the website. Forbes

Start Smart

Scale up

Stand out

Invest in the process, not just the output

Specifically measure

Build slowly but well

Be inspired

Add interaction with tools

Apester

Zaption

Webyclip

Mapme

User created TV channels

Let’s talk about images

The power of an infographic…

Question

Where do ideas come from?

Make time for creativity

Build creativity,ideas and innovation

Into the DNA of your busiiness

Diamond Dogs

Spiders Mars

Alex Osborn

‘Applied Imagination’

1953

+

Key takeaways

Know your audience

Create content for your audience

Learn from the best

Repurpose

Be different

Use the tools

Evolve your video

Put creativity within your DNA

jeremy.spiller@whitehatmedia.comTwitter @jeremyspillerLinkedIn uk.linkedin.com/in/jeremyspiller03455 440223

Now I have to go