Content Marketing - How Can You Stand out in 2016
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Content Marketing, how can you stand out in 2016 Jeremy Spiller January 2016
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Transcript of Content Marketing - How Can You Stand out in 2016
Content Marketing, how can you
stand out in 2016
Jeremy Spiller
January 2016
#whmweb
Content has now become centre stage
But we all know that
Source: smartInsights.com
Way back then…
Know your audience as well as you can
The right content for the right audience
What’s in it
for me?
Trusted
Expert
Interesting
Valuable
Well written
Shareable
Funny
Educational
What is good content according to Google?
Edward de Bono
Blogs/Articles Case studiesImages
eBooks/White Papers
PresentationsInfographics Video
Webinars
Multiple formats
And repurposing
Plus
Podcasts
Streams
Polls
Quizzes
Treasure hunts
Apps
AR
…and more
Let’s consider text
Find your ‘thing’
Be current
and
relevant
Take an
unusual
POV
Use loads
of visuals
Find a
super
niche
75% of senior executives now watch
work related videos. 65% of them then
visit the website. Forbes
Start Smart
Scale up
Stand out
Invest in the process, not just the output
Specifically measure
Build slowly but well
Be inspired
Add interaction with tools
Apester
Zaption
Webyclip
Mapme
User created TV channels
Let’s talk about images
The power of an infographic…
Question
Where do ideas come from?
Make time for creativity
Build creativity,ideas and innovation
Into the DNA of your busiiness
Diamond Dogs
Spiders Mars
Alex Osborn
‘Applied Imagination’
1953
+
Key takeaways
Know your audience
Create content for your audience
Learn from the best
Repurpose
Be different
Use the tools
Evolve your video
Put creativity within your DNA
[email protected] @jeremyspillerLinkedIn uk.linkedin.com/in/jeremyspiller03455 440223
Now I have to go
