Content MarketingContent Marketing

About Buzz12About Buzz12

Helping companies and institutions create and execute content marketing strategies since 2009.

Partner Phyllis Neill 20+ years’ marketing and management

Partner David Sher, 35+ years’ Co-CEO of AmSher

Why content marketing?Why content marketing?“Soft” reasons:“Soft” reasons: The ways that people want to be

communicated with are changing!

Why it works for BtoB companies:

◦ Size: FB close to 900 million people; 3rd largest country in world behind India and China (as of 11/3/10)

◦ People distrust “traditional” advertising and seek their friend’s opinions on purchases

◦ Word-of-mouth always been strong; now with social media, it’s exponential

Why content marketing?Why content marketing?“Hard” reason #1:“Hard” reason #1:

Helps you be found

Why content marketing?Why content marketing?“Hard” reason #2:“Hard” reason #2:

Engage prospec

ts

Why content marketing?Why content marketing?“Hard” reason #3:“Hard” reason #3:

Show off expertis

e

Why content marketing?Why content marketing?“Hard” reason #4:“Hard” reason #4:

Drive prospects to

your web site!

Research & strategyResearch & strategy

Content & SEOContent & SEO

Reputation & analyticsReputation & analytics

Most valuable assets:Most valuable assets:

Good, quality content frequently updated

Email opt-in list!!

How do you build opt-in list?How do you build opt-in list?

ClientsProspects (ask first)Export Linkedin contacts (ask first)Create content giveaway in exchange

for email address

Buzz12 resources:Buzz12 resources:

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You can download this presentation at www.slideshare.net/buzz12