Be Heard: content marketing during the content marketing boom
Content marketing
description
Transcript of Content marketing
Content MarketingContent Marketing
About Buzz12About Buzz12
Helping companies and institutions create and execute content marketing strategies since 2009.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
Why content marketing?Why content marketing?“Soft” reasons:“Soft” reasons: The ways that people want to be
communicated with are changing!
Why it works for BtoB companies:
◦ Size: FB close to 900 million people; 3rd largest country in world behind India and China (as of 11/3/10)
◦ People distrust “traditional” advertising and seek their friend’s opinions on purchases
◦ Word-of-mouth always been strong; now with social media, it’s exponential
Why content marketing?Why content marketing?“Hard” reason #1:“Hard” reason #1:
Helps you be found
Why content marketing?Why content marketing?“Hard” reason #2:“Hard” reason #2:
Engage prospec
ts
Why content marketing?Why content marketing?“Hard” reason #3:“Hard” reason #3:
Show off expertis
e
Why content marketing?Why content marketing?“Hard” reason #4:“Hard” reason #4:
Drive prospects to
your web site!
Research & strategyResearch & strategy
Content & SEOContent & SEO
Reputation & analyticsReputation & analytics
Most valuable assets:Most valuable assets:
Good, quality content frequently updated
Email opt-in list!!
How do you build opt-in list?How do you build opt-in list?
ClientsProspects (ask first)Export Linkedin contacts (ask first)Create content giveaway in exchange
for email address
Buzz12 resources:Buzz12 resources:
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