Content Is King 17 Nov 2009

Post on 08-May-2015

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This presentation was given by Colin at the Content is King Conference in the Guinness Storehouse. The topic is the creation of video content for the web.

Transcript of Content Is King 17 Nov 2009

HELLO.

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=z2BgjH_CtIA

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=rHZUPJji6w8

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=tbLPMwCkRT4

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=4-94JhLEiN0

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=dMH0bHeiRNg

STORY.

STORY.

http://www.youtube.com/watch?v=2lXh2n0aPyw&

REUSE & TIMING.

http://www.youtube.com/watch?v=JMHK9gPdClo

REUSE & TIMING.

http://www.youtube.com/watch?v=JMHK9gPdClo

REUSE, TIMING & EASY TO SHARE.

http://www.speechbreaker.co.uk/

PRODUCTION VALUES.

http://www.cinema.philips.com/

KNOW YOUR CHANNEL.

1. CONTENT (NOT ALWAYS KING!) - SHORT / FAKE / SHOCKING

2. GET ON THE MOST VIEWED PAGE

3. TITLE OPTIMISATION

KNOW YOUR CHANNEL.

KNOW YOUR CHANNEL.

4. THUMBNAIL OPTIMISATION

5. TALK WITH YOURSELF

6. TAG

7. MONITOR

8. KNOW FUNCTIONALITY

KNOW YOUR CHANNEL.

http://www.youtube.com/watch?v=QyQ1W5GD6D8

KNOW YOUR CHANNEL.

http://www.youtube.com/watch?v=Elo7WeIydh8

KNOW YOUR CHANNEL.

HOW TO MAKE A WINNING VIDEO.

1. ENGAGE PEOPLE WITH YOUR STORY

2. RE-USE, BE TIMELY & EASY TO SHARE

3. INNOVATE

4. DON’T FORGET PRODUCTION VALUES

5. KNOW YOUR CHANNEL

THANKS...I’M ON TWITTER @ZOODIGITAL

COLIN@ZOODIGITAL.IE