Content• Introduction • Vision on media literacy • Cinekid Education • Case studies• Learnings • Future perspectives• Q&A

Introduction

Company profile

• 24 years of experience and expertise in children and media

• Cinekid develops (educational) activities for children in the areas of film, television and new media throughout the year

Goals

• Promoting the quality of visual culture for children

• Stimulating the active and creative participation of children in the media, in order to strengthen their position in relation to the media

Primary activities• Cinekid Festival (in October

yearly)– TV– Film– New Media– Professionals

• Cinekid Education (all year round)

Knee Deep

Vision on media literacy

Media literacy 1/2

• Is not limited to one medium • Requires various skills• Requires diverse types of

knowledge• Requires social standards &

values

Media literacy 2/2

ProducerProducer MediaMedia UserUser

Basic skill level

• What they don’t know:– Selectiveness of producers– Technical conventions– Diverse contexts

• What they do know:– Narrative conventions

Media literacy @Cinekid

• Learning by doing via an entertaining matter

• And thus literate children on media by letting them explore their creativity

• ‘Experience’ various forms of media

Obtained skills 1/2

• Expand knowledge of narrative– Creativity & imagination stimulated

• Basics of selectiveness of producers• Basics of technical conventions

– ICT skills– Interaction of images, materials, shapes

on screen

Obtained skills 2/2

• Basics of social- & cultural conventions– Express feelings to others using media– Reflect on own and other’s productions

Cinekid Education

Cinekid Education

Diverse activities:• CinekidStudio (workshops)• Filmscreenings • ‘CinekidKlappers’• Teaching materials • Continuous teaching programme on

media literacy

Homepage

The tools

Schoolpage

Examples

Facts & figures

• More than 80.000 Studio’s • Around 1.250 new Studio’s each

month• 345 schools with Schoolpage • Almost 10.000 children received

workshop• 10.000 children to film screening

each year• 5.000 children to medialab each

year

Case studies

Spot your talent 1/2

• Goal– Build a positive attitude towards ‘science &

technique’ with boys and girls

• Targetgroup: – Pupils aged 11 and 12

• Role of Cinekid: – Facilitate the creation of movies by

means of CinekidStudio

Spot your talent 2/2

• Results: – 50 participating schools– Pagevisits of CinekidStudio doubled

during project months

Ter Cleeff 1/2

• Project month on ‘movie’ at Dutch pre-school

• All classes joined• Activities:

– Watch movie – Work with zoetrope – Make own storyline and animated

movie

Ter Cleeff 2/2

• Result: – A different form of culture education

related to movies– Positive feedback from both pupils and

teacher on the project

Learnings

Do’s & don’ts

Don’t:• Use an adult’s perspective to know

what children like, without asking the children

• Think there is one target group: children. Not all children are alike

Do’s & don’ts

Do:• Guide the children along the way• Test!• Know it is a process continuously in

development

Future perspectives

Developments CinekidStudio • Coorporations with cultural-,

creative- and education industry • Embedded movies/drawings• Continuously test with children

– At schools– At medialab with equipped technologies

• Expand CinekidStudio internationally

Continuous teaching programme 1/2• Continuous programme to stimulate

media literacy• Aimed at schools with pupils aged 4

till 14 • Based on the main goals of the

Dutch government for preschools • Integration of existing and new

products

Continuous teaching programme 2/2• For each set of groups there are

defined:– Activities – Skills– Goals aligned with government policy

• Accompanied with workshops & teaching materials

Example: pupils aged 4 & 5

• Activities:– Watch TV-show aimed at toddlers – Talk about animated films and make their own

‘flipbook’. – Make their own stop-motion animation

• Skills i.r.t. government goals: – Watch and explore media √ – Talk and listen about own- & other’s creation √– Learn how to make (digital) photos √– Learn how to make simple animation √– Use meaningful subjects from direct environment

(animals, figures, humans) to create work √

In short…

Questions?g.wildenbos@cinekid.nl