Content• Key factors for success• Comparison of cultures• Synergy (best of both)• Company• Vision company• Mission company• Goals • Company culture• Type of company culture• SWOT• Strategy• Alternatives• Selection criteria• Priority actions• Risks• Solutions for risks• Reflection

Con

sens

us (d

essi

cion

s)

Mak

e pl

essu

re

Part

icip

atio

n by

all

indi

vidu

als

Ac

tive

and

resp

ect e

ach

othe

r

Teamwork Success

Fundament

Comparison in culture (input for total project)

NL versus CZ

• Inner v.s. Outer directed (1 - 7)• Collectivism v.s. Individualism (3-8) • High v.s. low power distance (5-9)• Specific v.s. Diffuse (1 – 8)• Decision making (7-2)• Universal v.s. Particularism (6 -8)

Source: Hofstede & Trompenaars & Day I BSN International Management

Scale 1 to 10 (1 = low 10 is high)

Synergy (Best of both)

CZ:• Relation minded• Loyal workers• Creativity

NL:• Decision makers• Low power distance

Logistic company

Why?

- Center of Europe (central position)

- Cheap labor

- Existing knowledge and technology

- Growing market

Vision Company

• Become one of the biggest transport companies towards all the companies that want to distribute their products

• Company will be a platform, able to roll out the success to surrounding countries.

• Selective acquisition policy (EU), combined with strategic alliances (rest of world) will create a competitive and distinctive position.

Mission

• We want to be the preferred supplier of the total category of transport.

• We want to play a leading role in the development of our category (transport)

• Quality, reliability and profitability are the framework to act within.

Goals

1. Cheap and efficient transport

2. A range from 1.000 km from Praag

3. 1 day delivery

4. Quality will be in the same condition

5. Company that will be recognized in transport world

Company culture

1. Flat organizations (low hierarchy)

2. Task orientated (each customer is a project)

3. All drivers work under the same conditions (truck / clothing etc.)

4. Flexible organization (1 week drive / 1 week storage)

5. All employees will be proud to work for the company (marketing)

Type of company culture

Source: Trompenaars & Handy

Egalitarian

Hierarchical

Task orientated

Personal

Incubator

Family

SWOTStrengths• Central Europe (position)• 2 Cultures• Task orientated management• Knowledge• Flexibility • Speed

Opportunities• Growing market• Gate to Eastern Europe• Cultural integration • Globalisaton

Weaknesses• No see• Language• Culture differences

Threads• Competition• Economical situation (salary price

increase due to EU)

Strategy

1. Have a logistic center and warehouse in CZ close to highway, railway etc.

Alternatives1. Set up a complete new company- Greenfield development from zero

- CZ drivers, NL + CZ Management- New company culture

2. Take over an existing logistic company- Remove management- Keep CZ drivers- Implement new company culture

3. Joint venture- start working with existing company- Invest

- Deliver knowledge

Selection criteria

Alter-natives

Reach goal (10)

Time (4) Invest-

ment (8)

Culture

management (7)

ROI (6) Total

New 6 60 1 4 1 8 9 63 5 30 165

Take over

5 50 7 22 3 24 2 14 7 42 152

Joint venture

4 40 5 20 2 16 4 28 6 36 140

Priority actions 2006/2007

Hard aspects1. Investment budget

2. Building

3. Trucks

4. Ware house

5. Etc

Soft aspects1. Culture:- Create awareness of the differences

- Learn how to respect them

- Find a way to reconcile them

2. Psychological contract3. Recruitment and training

(assessment for truck drivers)

4. Teambuilding on a yearly base

5. Job rotations

6. Company values

Risks

1. Capable workers

2. Workers according psychological contract

3. Communication

Solution for risk

• Local requirement agency- Training

- Assesment

• All the people will be able to speak English and CZ• Standardization of assignments• All the employees must be aware of Company Values

Reflection (Groups process)

• An optimal result

• Fun to work with each other

• Active and respectful participation

• Focusing to subject could be better

- Awareness of cultural difference

- We have learned to respect them

- We have found a we to reconcile them

- Strategy and culture must fit to be successful

- Easier to implement desired culture in a new company, then in a existing company

- The tools of Trompenaars, Handy and Hofstede are useful to work with

Reflection (Learning points)

We respect our customers and workers values.This will lead to better products and services,

witch makes our workers and customers HAPPY