2. What is Consumer Digest?
- Consumers Digest is an American for-profit magazine that allows
companies to use its reviews for marketing purposes.
3. Decision making process for a Car 4. Decision making process
for a Cell phone 5. Discount Stores 6. Department Stores 7.
Specialty Stores 8. Impulse Buy
- An impulse purchase or impulse buy is an unplanned or otherwise
spontaneous purchase. One who tends to make such purchases is
referred to as an impulse purchaser or impulse buyer.
- Food is something you typically buy on an impulse