Consumers In The Global Economy

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Transcript of Consumers In The Global Economy

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2. What is Consumer Digest?

  • Consumers Digest is an American for-profit magazine that allows companies to use its reviews for marketing purposes.

3. Decision making process for a Car 4. Decision making process for a Cell phone 5. Discount Stores 6. Department Stores 7. Specialty Stores 8. Impulse Buy

  • An impulse purchase or impulse buy is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer.
  • Food is something you typically buy on an impulse