Consumers In The Global Economy
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Transcript of Consumers In The Global Economy
- 1.
2. What is Consumer Digest?
- Consumers Digest is an American for-profit magazine that allows companies to use its reviews for marketing purposes.
3. Decision making process for a Car 4. Decision making process for a Cell phone 5. Discount Stores 6. Department Stores 7. Specialty Stores 8. Impulse Buy
- An impulse purchase or impulse buy is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer.
- Food is something you typically buy on an impulse