Post on 19-Feb-2018
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Door County Hotelier SummitConsumer & Regional Trends
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ReviewOverview Of Expedia & What We Do
Door County Review Of Performance
How To Get Chosen More Often
How To Get More Than A Booking Service From Expedia
4 Things You Need To Start Doing Right Now
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Feeder Market Insights
Milwaukee, 13%
Chicago, 12%
Madison, 11%
Appleton, 5%
Green Bay, 4%
Minneapolis, 4%
St Paul, 3%
Waukesha, 2%
Door County IP Origins
Los Angeles, Ca
Seattle, Wa
New York, NY
Houston, TxWashington,
DC
Dallas, TX
Atlanta, GA
Denver, CO
Philadelphia, PA
Phoenix, AZ
Ticket Origin To GRB Airport
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Get Chosen More Often
Searching! We’re working hardto find you the best hotels
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A Picture Is Worth A Thousand Words
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Delight Consumers with Beautiful Photography
Travelers are 150% more
engaged on listings with
more than 20 photos
Show off your rooms
Show off your
amenities
Always use high
resolution
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• Prioritizing images of bedrooms with nice window views.• Including images of secondary spaces, like terraces and restaurants.• Ensuring images are well-lit, using natural light wherever possible.• Displaying unique features or attributes of a hotel.• Ensuring rooms/spaces are very clean and tidy.• Remembering to include bathroom photos.• Avoiding distorting camera techniques.• Including both close-up and perspective shots.
Tip From Expedia
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1 in 4 consumers indicate specific
amenities when shopping for hotels
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Hotel Policies
Check-in
Check-in time ends at 4 AM
Minimum check-in age is 21
Check-in time starts at 4 PM
Check-out
Check-out time is noon
Payment types
Deluxe Room, 1 King Bed
300 square feet
1 king bed
(Extra beds available: Crib)
Room sleeps 2 guests
Hotel Amenities
Hotel Amenities
• 24-hour business center
• Free area shuttle
• Dry cleaning/laundry service
• Fitness facilities
Show all hotel amenities
Internet
Available in all rooms: Free WiFi
Parking
Self-parking (surcharge)
Attract Consumers with a Complete Overview of your Property
Policies and Fees Beautiful Photography
Room Details
Amenities
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Visibility Matters
Top 15 hotels in sort
get ~75% of click
through traffic
Source: EDW Hotel Impression Datamart June/July 2012
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Reviews
TripAdvisor gets morethan 32 million visits
a month- six times thenumber of hotel rooms
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Positive Traveler Opinions Drive Bookings
49% of travelers
won’t book a hotel without a
review
81% of travelers find
user reviews important
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1. Meta and google search your hotel?
2. Are policies and photos accurately reflected on all affiliated sites?
3. Use the content checklist provided in EPC to help think of vital info that may be missing from your brand site
Audit Your Sites
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Expedia Is More Than A Booking Engine
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Insights- Booking Knowledge
Lost BookingsPrice Grid
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Insights- Demand
Rev+Real-time Demand Data
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How To Get Chosen More Often
Beautiful Photography Update Content
Engage With ReviewsAudit Your Site