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Door County Hotelier SummitConsumer & Regional Trends

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ReviewOverview Of Expedia & What We Do

Door County Review Of Performance

How To Get Chosen More Often

How To Get More Than A Booking Service From Expedia

4 Things You Need To Start Doing Right Now

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Booking Trends

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Feeder Market Insights

Milwaukee, 13%

Chicago, 12%

Madison, 11%

Appleton, 5%

Green Bay, 4%

Minneapolis, 4%

St Paul, 3%

Waukesha, 2%

Door County IP Origins

Los Angeles, Ca

Seattle, Wa

New York, NY

Houston, TxWashington,

DC

Dallas, TX

Atlanta, GA

Denver, CO

Philadelphia, PA

Phoenix, AZ

Ticket Origin To GRB Airport

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Get Chosen More Often

Searching! We’re working hardto find you the best hotels

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A Picture Is Worth A Thousand Words

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Delight Consumers with Beautiful Photography

Travelers are 150% more

engaged on listings with

more than 20 photos

Show off your rooms

Show off your

amenities

Always use high

resolution

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• Prioritizing images of bedrooms with nice window views.• Including images of secondary spaces, like terraces and restaurants.• Ensuring images are well-lit, using natural light wherever possible.• Displaying unique features or attributes of a hotel.• Ensuring rooms/spaces are very clean and tidy.• Remembering to include bathroom photos.• Avoiding distorting camera techniques.• Including both close-up and perspective shots.

Tip From Expedia

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Test Your Photo Knowledge

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Photos

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Why Is Good Content Important?

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Content

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1 in 4 consumers indicate specific

amenities when shopping for hotels

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Hotel Policies

Check-in

Check-in time ends at 4 AM

Minimum check-in age is 21

Check-in time starts at 4 PM

Check-out

Check-out time is noon

Payment types

Deluxe Room, 1 King Bed

300 square feet

1 king bed

(Extra beds available: Crib)

Room sleeps 2 guests

Hotel Amenities

Hotel Amenities

• 24-hour business center

• Free area shuttle

• Dry cleaning/laundry service

• Fitness facilities

Show all hotel amenities

Internet

Available in all rooms: Free WiFi

Parking

Self-parking (surcharge)

Attract Consumers with a Complete Overview of your Property

Policies and Fees Beautiful Photography

Room Details

Amenities

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Visibility Matters

Top 15 hotels in sort

get ~75% of click

through traffic

Source: EDW Hotel Impression Datamart June/July 2012

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Reviews

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Reviews

TripAdvisor gets morethan 32 million visits

a month- six times thenumber of hotel rooms

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Positive Traveler Opinions Drive Bookings

49% of travelers

won’t book a hotel without a

review

81% of travelers find

user reviews important

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Audit Your Sites

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1. Meta and google search your hotel?

2. Are policies and photos accurately reflected on all affiliated sites?

3. Use the content checklist provided in EPC to help think of vital info that may be missing from your brand site

Audit Your Sites

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Expedia Is More Than A Booking Engine

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Insights- Booking Knowledge

Lost BookingsPrice Grid

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Insights- Demand

Rev+Real-time Demand Data

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Guest Review Insights

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4 Things To Start Doing Now

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How To Get Chosen More Often

Beautiful Photography Update Content

Engage With ReviewsAudit Your Site

@Expedia4hotels

@Expedia Lodging Partner Services

Thank You

Jeri LoweP: 312 348 5763E: jerlowe@Expedia.com